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The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet, Marcel Danesi


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Автор: Marcel Danesi
Название:  The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet
Перевод названия: Марсель Данеси: Семиотика эмодзи. Взлет визуального языка в эпоху Интернета
ISBN: 9781474281980
Издательство: Bloomsbury Academic
Классификация:
ISBN-10: 1474281982
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.27 кг.
Дата издания: 17.11.2016
Серия: Bloomsbury advances in semiotics
Язык: English
Размер: 216 x 138 x 16
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: linguistics,Sociolinguistics,Semiotics / semiology, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: linguistics,LANGUAGE ARTS & DISCIPLINES / Linguistics / General,LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources,Semiotics / semiology,Sociolinguistics
Подзаголовок: The rise of visual language in the age of the internet
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Поставляется из: Англии
Описание: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and Englishs still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the worlds fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Дополнительное описание: 1. Emoji and Writing Systems Defining Emoji Writing Systems Writing as Social Practice Stylization Research Method 2. Emoji Uses Phatic Function Emotive Function Standardization Ambiguity Culture-Coding 3. Emoji Competence Gener



Marketing semiotics

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 8237.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics

Автор: Beetz
Название: Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics
ISBN: 1137598360 ISBN-13(EAN): 9781137598363
Издательство: Springer
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Цена: 6986.00 р.
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Описание:

This clear and concise book investigates the relation between materiality and the subject in Marxism, (post-)structuralism, and material semiotics. It introduces the three approaches in an accessible way and serves as an introduction to different kinds of materialism and theories of the subject. For each approach, the modalities of materiality of the respective materialism are defined and the relationship between these multiple materialities and the subject are presented as specific to the theoretical approaches discussed.
Beetz argues for a non-reductionist materialism, which conceives of materiality as more than matter or matter in motion. In such a materialism the subject is seen as an effect of material conditions, relations, processes, and practices. He shows how the constitution and decentering of the subject is conceptualized in the approaches presented and highlights the role of material instances in these processes.
Semiotics and Verbal Texts

Автор: Jane Gravells
Название: Semiotics and Verbal Texts
ISBN: 1137587482 ISBN-13(EAN): 9781137587480
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.

Semiotics, Marketing and Communication

Автор: Floch
Название: Semiotics, Marketing and Communication
ISBN: 033376014X ISBN-13(EAN): 9780333760147
Издательство: Springer
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Цена: 18866.00 р.
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Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

Social Semiotics: Key Figures, New Directions

Автор: Andersen Thomas Hestbk, Hestbaek Andersen Thomas, Boeriis Morten
Название: Social Semiotics: Key Figures, New Directions
ISBN: 0415712114 ISBN-13(EAN): 9780415712118
Издательство: Taylor&Francis
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Цена: 8879.00 р.
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Описание:

M.A.K Halliday's work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday's concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include:

  • Linguistic studies, multilinguality and evolution of language;
  • Text, discourse and classroom studies;
  • Digital texts, computer communication and science teaching;
  • Multimodal text- and discourse analysis;
  • Education and literacy;
  • Media work and visual and audio modes;
  • Critical Discourse Analysis.

Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website.

Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress


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