The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet, Marcel Danesi
Автор: Gottdiener M et al Название: Semiotics: Four-Volume Set ISBN: 0761974164 ISBN-13(EAN): 9780761974161 Издательство: Sage Publications Рейтинг: Цена: 92441 р. Наличие на складе: Поставка под заказ.
Описание: Semiotics, the study of the sign systems that constitute human culture, has since its discovery in the late 19th century and early 20th century, transformed the
ways in which we think about culture and communication. It has opened new areas of study and made fruitful connections between established disciplines. This four-volume set offers
the most extensive, systematic and in-depth survey of the foundations and development of semiotics as a field.
It covers foundational texts in semiotics, from the constitution
of the field in the
early 20th century, through its blossoming with the advent of structuralism in the 1960s and '70s and the formative dialogue between structuralism and Marxism. It goes on to present a
representative selection of central essays in literary semiotics, narratology and poetics, the semiotics of anthropology, myth, art, architecture, music, theatre, film, fashion and other
aspects of contemporary culture.Special attention is paid to the development of a poststructuralist, semiotically aware discourse in the analysis of culture and history, to the related areas
of deconstruction and psychoanalysis, and to the current controversy over the possibilities and issues raised by a postmodernist semiotics. The anthology offers a unique and valuable
research tool for students and scholars alike in all areas of the social sciences and humanities, including linguistics, social and cultural anthropology, sociology, cultural studies,
philosophy, psychology, literature, and media and communication studies.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 5956 р. Наличие на складе: Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Описание: The ecological perspective on language and language education has in recent years become a major focus of interest in the fields of second language teaching and learning, and linguistics and education in general. This is the first book-length attempt to provide a comprehensive overview of an ecology of language learning, including both theoretical discussions on language, semiotics, emergence, and self, and the practical consequences of an ecological view for classroom work.
Описание: The ecological perspective on language and language education has in recent years become a major focus of interest in the fields of second language teaching and learning, and linguistics and education in general. This is the first book-length attempt to provide a comprehensive overview of an ecology of language learning, including both theoretical discussions on language, semiotics, emergence, and self, and the practical consequences of an ecological view for classroom work. This book is of interest to all language educators, second and foreign language teachers and researchers, and other education professionals.
Описание: Social semiotics reveals language’s social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one–stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today’s hyper–complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi–modal perspective to follow meaning across all modes of language and media, and a multi–scalar approach that ranges between databases and one–word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
Описание: Social semiotics reveals language’s social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one–stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today’s hyper–complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi–modal perspective to follow meaning across all modes of language and media, and a multi–scalar approach that ranges between databases and one–word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
This clear and concise book investigates the relation between materiality and the subject in Marxism, (post-)structuralism, and material semiotics. It introduces the three approaches in an accessible way and serves as an introduction to different kinds of materialism and theories of the subject. For each approach, the modalities of materiality of the respective materialism are defined and the relationship between these multiple materialities and the subject are presented as specific to the theoretical approaches discussed.
Beetz argues for a non-reductionist materialism, which conceives of materiality as more than matter or matter in motion. In such a materialism the subject is seen as an effect of material conditions, relations, processes, and practices. He shows how the constitution and decentering of the subject is conceptualized in the approaches presented and highlights the role of material instances in these processes.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 11549 р. Наличие на складе: Поставка под заказ.
Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
Автор: Andersen Thomas Hestbk, Hestbaek Andersen Thomas, Boeriis Morten Название: Social Semiotics: Key Figures, New Directions ISBN: 0415712114 ISBN-13(EAN): 9780415712118 Издательство: Taylor&Francis Рейтинг: Цена: 7286 р. Наличие на складе: Поставка под заказ.
Описание: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 15591 р. Наличие на складе: Поставка под заказ.
Описание: Semiotics are playing an increasingly important role within marketing. This book provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations.
Название: Routledge companion to semiotics ISBN: 0415440734 ISBN-13(EAN): 9780415440738 Издательство: Taylor&Francis Рейтинг: Цена: 3711 р. Наличие на складе: Поставка под заказ.
Описание: Offers an introduction to semiotics, presenting essays from a range of international leaders in the field. Featuring a glossary of key terms and thinkers as well as suggestions for further reading, this title is suitable for students of semiotics at different levels.
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