Ellis Sean, Brown Morgan Hacking Growth: How Today`s Fastest-Growing Companies Drive Breakout Success 9780451497215

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Автор: Ellis Sean, Brown Morgan (Шон Эллис)
Название: Hacking Growth: How Today`s Fastest-Growing Companies Drive Breakout Success
Перевод названия: Шон Эллис: Хакерский рост. Как самые быстрорастущие компании сегодня добиваются успеха
ISBN: 9780451497215
Издательство: Random House (USA)
Классификация:

Стратегическое планирование

ISBN-10: 045149721X
Обложка/Формат: Hardcover
Страницы: 272
Вес: 0.50 кг.
Дата издания: 18.04.2017
Язык: English
Размер: 165 x 242 x 32
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Поставляется из: США
Описание: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaces sorry step-brother, and Uber was a scrappy upstart that didnt stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnt explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just todays hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and spaghetti-on-the-wall approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Growth: How Today`s Fastest-Growing Companies Drive Breakout Success, Ellis Sean, Brown Morgan