Kruger David D. J. C. Penney: The Man, the Store, and American Agriculture 9780806157160

Варианты приобретения

Цена: 3756.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: Есть
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Kruger David D.
Название: J. C. Penney: The Man, the Store, and American Agriculture
ISBN: 9780806157160
Издательство: Mare Nostrum (Eurospan)
Классификация:

Биографии деятелей бизнеса и промышленности

Предпринимательство

Сельское хозяйство

ISBN-10: 080615716X
Обложка/Формат: Hardcover
Страницы: 360
Вес: 0.63 кг.
Дата издания: 18.05.2017
Язык: English
Иллюстрации: 25 black & white illustrations, 2 maps
Размер: 229 x 152 x 29
Подзаголовок: The man, the store, and american agriculture
Рейтинг:
Поставляется из: Англии
Описание: What is now called JCPenney, a fixture of suburban shopping malls, started out as a small-town Main Street store that fused its founders interests in agriculture, retail business, religion, and philanthropy. This book--at once a biography of Missouri farm boy-turned-business icon James Cash Penney and the story of the company he started in 1902--brings to light the little-known agrarian roots of an American department store chain. David Delbert Kruger explores how the company, its stores, and their famous founder shaped rural America throughout the twentieth century.
-Most of our stores, - Penney explained in 1931, -are located in agricultural regions where the tide of merchandising rises and falls with the prosperity of the farmers.- Despite the growth of cities in the early twentieth century, Penney maintained his stores commitment to serving the needs of farmers and small-town folk. Tracing this dedication to Penneys rural upbringing, Kruger describes how, from one store in the sheep-ranching and mining town of Kemmerer, Wyoming, J. C. Penney Co. became a familiar chain on Main Street, USA, purveying value, providing good jobs, and marking rites of passage in many an American childhood.
Kruger paints a biographical and historical picture of an American business mogul distinctly different from comparable capitalists such as Andrew Carnegie, Henry Ford, or Sam Walton. Despite his chains corporate structure, Penney imbued each store with a Golden Rule philosophy that demanded mutual respect between customers, employees, competitors, suppliers, and communities. By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution--and on its founders unique brand of American capitalism.
Дополнительное описание: Entrepreneurship / Start-ups|Agriculture and farming|Business and Management

J. C. Penney: The Man, the Store, and American Agriculture, Kruger David D.