The Irish Ninth in Bivouac and Battle, Or, Virginia and Maryland Campaigns., MacNamara Michael H.

Автор: Macnamara, Jim
Название: Organizational listening
ISBN: 143313053X ISBN-13(EAN): 9781433130533
Издательство: Peter Lang
Рейтинг:
Цена: 29123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice – speaking up – is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an ‘architecture of speaking’ through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a ‘crisis of listening’ in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

Автор: Macnamara, Jim
Название: Journalism and pr
ISBN: 1433124262 ISBN-13(EAN): 9781433124266
Издательство: Peter Lang
Рейтинг:
Цена: 6713.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

Автор: Scott Alicia
Название: MacNamara`s Woman
ISBN: 1472209184 ISBN-13(EAN): 9781472209184
Издательство: Hodder
Рейтинг:
Цена: 1516.00 р.
Наличие на складе: Поставка под заказ.

Описание: From Lisa Gardner, the New York Times No. 1 bestselling author, comes the second in the Family Secrets trilogy MACNAMARA`S WOMAN. Gripping, arresting, classic romantic suspense titles originally published under the name Alicia Scott. If you love Tess Gerritsen you`ll love Lisa.

Автор: Macnamara, Jim
Название: Evaluating public communication
ISBN: 1138228575 ISBN-13(EAN): 9781138228573
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Автор: Macnamara, Jim
Название: Organizational listening
ISBN: 1433130521 ISBN-13(EAN): 9781433130526
Издательство: Peter Lang
Рейтинг:
Цена: 7736.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice – speaking up – is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an ‘architecture of speaking’ through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a ‘crisis of listening’ in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

Автор: MacNamara Jim
Название: 21st Century Media (R)Evolution
ISBN: 1433123525 ISBN-13(EAN): 9781433123528
Издательство: Peter Lang
Рейтинг:
Цена: 18493.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution.

Автор: MacNamara Jim
Название: 21st Century Media (R)Evolution
ISBN: 1433123517 ISBN-13(EAN): 9781433123511
Издательство: Peter Lang
Рейтинг:
Цена: 6524.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution.

Автор: Macnamara, Jim
Название: Journalism and pr
ISBN: 1433124270 ISBN-13(EAN): 9781433124273
Издательство: Peter Lang
Рейтинг:
Цена: 25866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR.
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.