Описание: Identify what really drives, unites and divides your workforce so you can improve satisfaction, boost productivity and reduce staff turnover.
Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Автор: Furnham Adrian Название: 50 Psychology Ideas You Really Need to Know ISBN: 1847246567 ISBN-13(EAN): 9781847246561 Издательство: Hodder Цена: 1516.00 р. Наличие на складе: Поставка под заказ.
Автор: Furnham, Adrian (university College, London, Uk) Название: Personality and intelligence at work ISBN: 1841695858 ISBN-13(EAN): 9781841695853 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the increasingly controversial role of individual differences in predicting and determining behaviour at work.
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