Global Business Strategies in Crisis, ?mit Hacioglu; Hasan Din?er; Nihat Alayo?lu
Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Автор: Gavinelli Название: Business Strategies and Competitiveness in Times of Crisis ISBN: 1137578092 ISBN-13(EAN): 9781137578099 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement.Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges.
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