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The Psychology Behind Trademark Infringement and Counterfeiting, Zaichkowsky


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Цена: 7654.00р.
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Автор: Zaichkowsky
Название:  The Psychology Behind Trademark Infringement and Counterfeiting
ISBN: 9780805847932
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0805847936
Обложка/Формат: Paperback
Страницы: 322
Вес: 0.44 кг.
Дата издания: 06.06.2006
Язык: English
Размер: 230 x 154 x 18
Читательская аудитория: Undergraduate
Ключевые слова: Consumer Psychology, Human Computer Interaction, Psychology
Основная тема: Work & Organizational Psychology
Рейтинг:
Поставляется из: Европейский союз
Описание: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.


Counterfeiting Exposed - Protecting Your Brand & Customers

Автор: Hopkins
Название: Counterfeiting Exposed - Protecting Your Brand & Customers
ISBN: 0471269905 ISBN-13(EAN): 9780471269908
Издательство: Wiley
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Цена: 4110.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an overview of the subject of counterfeiting in the twenty-first century - not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, and engine parts. This book tells real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it.

`Counterfeiting` Shakespeare

Автор: Vickers
Название: `Counterfeiting` Shakespeare
ISBN: 0521120357 ISBN-13(EAN): 9780521120357
Издательство: Cambridge Academ
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Цена: 6018.00 р.
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Описание: Vickers examines authorship claims for two poems, finding neither to be the work of Shakespeare.

Judiciary-Friendly Forensics Of Software Copyright Infringement

Автор: Bhattathiripad
Название: Judiciary-Friendly Forensics Of Software Copyright Infringement
ISBN: 1466658045 ISBN-13(EAN): 9781466658042
Издательство: Mare Nostrum (Eurospan)
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Цена: 28413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The software industry continues to expand as new products enter into the technological marketplace in order to meet increasing demand. As a result of the popularity of often-expensive software products, companies face the growing challenge of protecting their products against copyright infringement.Judiciary-Friendly Forensics of Software Copyright Infringement discusses the forensics of software copyright infringement. This book highlights theoretical, functional, and procedural matters in the investigation of copyright infringement of software products, as well as the development of forensic technologies to detect and eliminate software piracy. As this publication will explore comprehensive topics on the forensic process of software piracy, it is an essential resource for software forensic experts, lawyers in the field of copyright infringement, judges, software professionals, software developers, and students.

Intellectual Property, 5e: Valuation, Infringement , and Joint Venture Strategies

Автор: Russell L. Parr
Название: Intellectual Property, 5e: Valuation, Infringement , and Joint Venture Strategies
ISBN: 1119356210 ISBN-13(EAN): 9781119356219
Издательство: Wiley
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Цена: 45144.00 р.
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Описание:

A new edition of the trusted book on intellectual property

Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages.

Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns.

This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements.

Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations.

  • Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions
  • Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements
  • Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties.

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