Mass Notification and Crisis Communications, Walker

Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the authors own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and Systems helps emergency planning professionals create a crisis communications plan that works by establishing upfront relationships with responders, enacting protocols, and utilizing technology to effectively message the intended audience.

Providing communication best practices to professionals, the book:

• Reviews the challenges organizations face with communications in the face of various types of disasters
• Helps to outline the target audience of the communiqu
• Describes different communication techniques used throughout history during peace and wartime
• Provides methods for getting the right message across the first time
• Explores how social media can be a powerful tool in message dissemination
• Examines the legal landscape to ensure managers are in compliance with international, federal, state, and local regulatory requirements

Aligned with the U.S. Department of Homeland Securitys National Emergency Communications Plan--as well as the U.S. strategic plan to improve emergency response communications--the book provides recommendations to key decision makers given all considerations that must be weighed and factored in during a crisis.