Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Wade, Michael (wade Research Inc) Loucks, Jeff Macaulay, Dr James Название: Digital vortex ISBN: 1945010002 ISBN-13(EAN): 9781945010002 Издательство: Неизвестно Рейтинг: Цена: 5449.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Lukewarming: The New Climate Science that Changes Everything, Michaels and Knappenberger, two scientists with more than half a century experience between them, explore the realities and myths of global warming--which is more likely to be lukewarm rather than hot.
Автор: J Stanley Metcalfe; Ian Miles Название: Innovation Systems in the Service Economy ISBN: 1461369924 ISBN-13(EAN): 9781461369929 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Shaw Название: ECommerce and the Digital Economy ISBN: 1138681318 ISBN-13(EAN): 9781138681316 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Divided into four parts, this book offers a state-of-the-art survey of information systems research on electronic commerce. It provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy.
Автор: Kingsnorth Simon Название: Digital Marketing Strategy ISBN: 074947470X ISBN-13(EAN): 9780749474706 Издательство: TBS/GBS Рейтинг: Цена: 5938.00 р. Наличие на складе: Поставка под заказ.
Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Автор: Michael A. Crew; Timothy J. Brennan Название: Postal and Delivery Innovation in the Digital Economy ISBN: 3319355740 ISBN-13(EAN): 9783319355740 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the United States, the Postal Accountability and Enhancement Act of 2006 has, perhaps, exacerbated some of the problems faced by the United States Postal Service (USPS).
Описание: This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018.
Автор: Rim Jallouli; Osmar R. Za?ane; Mohamed Anis Bach T Название: Digital Economy. Emerging Technologies and Business Innovation ISBN: 3319627368 ISBN-13(EAN): 9783319627366 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017.
Автор: Michael A. Crew; Timothy J. Brennan Название: Postal and Delivery Innovation in the Digital Economy ISBN: 3319128736 ISBN-13(EAN): 9783319128733 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the United States, the Postal Accountability and Enhancement Act of 2006 has, perhaps, exacerbated some of the problems faced by the United States Postal Service (USPS).
Автор: Halaburda H., Sarvary M. Название: Beyond Bitcoin: The Economics of Digital Currencies ISBN: 1349554359 ISBN-13(EAN): 9781349554355 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors present a framework that will allow systemic analysis of this dynamic environment and support further discussion of the design of digital currencies` features and the competition in the market.
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