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Targeting Using Augmented Data in Database Marketing, H?ttenrauch


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Автор: H?ttenrauch
Название:  Targeting Using Augmented Data in Database Marketing
ISBN: 9783658145767
Издательство: Springer
Классификация:
ISBN-10: 3658145765
Обложка/Формат: Paperback
Страницы: 343
Вес: 0.48 кг.
Дата издания: 2016
Язык: English
Иллюстрации: 49 black & white illustrations, biography
Размер: 210 x 148 x 19
Читательская аудитория: General (us: trade)
Основная тема: Business/Economics
Подзаголовок: Decision Factors for Evaluating External Sources
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.
Дополнительное описание:
Introduction and strategic motivation to data augmentation in database marketing.- Literature review on data augmentation.- Methodological framework for data augmentation.- Test design for evaluating different source characteristics.- Analysis of dat



Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Автор: Jeffrey Mark, Jeffery Mark
Название: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN: 0470504544 ISBN-13(EAN): 9780470504543
Издательство: Wiley
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Цена: 3802.00 р.
Наличие на складе: Заказано в издательстве.

Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.

Using Social Marketing for Public Emergency Preparedness

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645777 ISBN-13(EAN): 9780765645777
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Back to the Future: Using Marketing Basics to Provide Customer Value

Автор: Nina Krey; Patricia Rossi
Название: Back to the Future: Using Marketing Basics to Provide Customer Value
ISBN: 3319660225 ISBN-13(EAN): 9783319660226
Издательство: Springer
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Цена: 27950.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product

Using Social Marketing for Public Emergency Preparedness

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645785 ISBN-13(EAN): 9780765645784
Издательство: Taylor&Francis
Рейтинг:
Цена: 5970.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Youtube Seo Ranking Checklists: Targeted Traffic Using Online Video Marketing

Автор: Foote Tracy
Название: Youtube Seo Ranking Checklists: Targeted Traffic Using Online Video Marketing
ISBN: 098147375X ISBN-13(EAN): 9780981473758
Издательство: Неизвестно
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Marketing Intelligent Systems Using Soft Computing

Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez
Название: Marketing Intelligent Systems Using Soft Computing
ISBN: 3642265251 ISBN-13(EAN): 9783642265259
Издательство: Springer
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Цена: 27251.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated

Автор: Halligan Brian, Shah Dharmesh
Название: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated
ISBN: 1118896653 ISBN-13(EAN): 9781118896655
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

Make Money Online Using Zazzle: Internet Marketing Tips to Earn a Passive Income

Автор: Foote Tracy
Название: Make Money Online Using Zazzle: Internet Marketing Tips to Earn a Passive Income
ISBN: 0981473768 ISBN-13(EAN): 9780981473765
Издательство: Неизвестно
Рейтинг:
Цена: 2757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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