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Publishers, Readers, and Digital Engagement, Martens


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Цена: 12577.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Martens
Название:  Publishers, Readers, and Digital Engagement
ISBN: 9781137514455
Издательство: Springer
Классификация:




ISBN-10: 1137514450
Обложка/Формат: Hardback
Страницы: 226
Вес: 0.45 кг.
Дата издания: 2016
Серия: New Directions in Book History
Язык: English
Иллюстрации: 14 black & white illustrations, 3 colour illustrations, 14 black & white tables, biography
Размер: 157 x 219 x 20
Читательская аудитория: General (us: trade)
Основная тема: Humanities / Printing and Publishing
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects — all virtually free-of-charge.

Дополнительное описание: Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (200



The Civic Organization and the Digital Citizen: Communicating Engagement in a Networked Age

Автор: Wells Chris
Название: The Civic Organization and the Digital Citizen: Communicating Engagement in a Networked Age
ISBN: 0190203625 ISBN-13(EAN): 9780190203627
Издательство: Oxford Academ
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Цена: 4750.00 р.
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Описание: This book examines what the relationship between young citizens and civic groups looks like on the Web and in social media.

Teaching American Minority Literature: Essays on Engagement with Nonwhite Writers

Автор: Androne Helane Adams
Название: Teaching American Minority Literature: Essays on Engagement with Nonwhite Writers
ISBN: 0786476915 ISBN-13(EAN): 9780786476916
Издательство: Mare Nostrum (Eurospan)
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Цена: 6653.00 р.
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Описание: Provides original essays that suggest ways to engage students in the classroom with the cultural factors of American literature. Some of the essays focus on individual authors` works, others view American literature more broadly, and still others focus on the application of culturally based methods for reading.

Spatial Engagement with Poetry

Автор: Yeung
Название: Spatial Engagement with Poetry
ISBN: 1137488360 ISBN-13(EAN): 9781137488367
Издательство: Springer
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Цена: 9781.00 р.
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Описание: Drawing from a broad range of contemporary British poets, including Thomas Kinsella, Kathleen Jamie, and Alice Oswald, this study examines the inherently spatial and affective nature of our engagement with poetry. Adding to the expanding field of geocritical studies, Yeung specifically discusses ideas of space and constructions of voice in poetry.

Hardy and His Readers

Автор: Wright
Название: Hardy and His Readers
ISBN: 0333962605 ISBN-13(EAN): 9780333962602
Издательство: Springer
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Цена: 18866.00 р.
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Описание: This study examines Hardy`s prolonged struggle with his contemporary readers, whose bourgeois values he despised.

The Publishers Association 1896–1946

Автор: Kingsford
Название: The Publishers Association 1896–1946
ISBN: 0521130840 ISBN-13(EAN): 9780521130844
Издательство: Cambridge Academ
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Цена: 4909.00 р.
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Описание: This 1970 text tells the story of the Publishing Association, called into being by the crisis in British bookselling in the nineteenth century and how the Publishing Association evolved from the nineteenth century to after World War II.

Writing and Political Engagement in Seventeenth-Century England

Автор: Hirst
Название: Writing and Political Engagement in Seventeenth-Century England
ISBN: 0521100305 ISBN-13(EAN): 9780521100304
Издательство: Cambridge Academ
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Цена: 5069.00 р.
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Описание: This volume, first published in 2000, focuses on the relationship between writing and public concerns in seventeenth-century England before, during and after the civil wars and revolution of the mid-century. The distinguished list of contributors represent a variety of disciplines - political scientists, social and political historians and literary critics.

Discrepant Engagement

Автор: Mackey
Название: Discrepant Engagement
ISBN: 052110999X ISBN-13(EAN): 9780521109994
Издательство: Cambridge Academ
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Цена: 6018.00 р.
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Описание: Discrepant Engagement addresses work by a number of authors not normally grouped under a common rubric - black writers from the United States and the Caribbean and the so-called Black Mountain poets.

The Chicago Manual of Style: The Essential Guide for Writers, Editors, and Publishers

Автор: University of Chicago Press
Название: The Chicago Manual of Style: The Essential Guide for Writers, Editors, and Publishers
ISBN: 0226104036 ISBN-13(EAN): 9780226104034
Издательство: Wiley
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Цена: 6019.00 р.
Наличие на складе: Поставка под заказ.

Описание: The Fifteenth Edition is available in book form and as a subscription Web site. The same content from "The Chicago Manual of Style" is in both versions.
In the 1890s, a proofreader at the University of Chicago Press prepared a single sheet of typographic fundamentals intended as a guide for the University community. That sheet grew into a pamphlet, and the pamphlet grew into a book--the first edition of the "Manual of Style," published in 1906. Now in its fifteenth edition, "The Chicago Manual of Style"--the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field--is more comprehensive and easier to use than ever before.
Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the "Manual," Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations of the "Manual"'s first advisory board, composed of a distinguished group of scholars, authors, and professionals from a wide range of publishing and business environments.
Every aspect of coverage has been examined and brought up to date--from publishing formats to editorial style and method, from documentation of electronic sources to book design and production, and everything in between. In addition to books, the "Manual" now also treats journals and electronic publications. All chapters are written for the electronic age, with advice on how to prepare and edit manuscripts online, handle copyright and permissions issues raised by technology, use new methods of preparing mathematical copy, and cite electronic and online sources.
A new chapter covers American English grammar and usage, outlining the grammatical structure of English, showing how to put words and phrases together to achieve clarity, and identifying common errors. The two chapters on documentation have been reorganized and updated: the first now describes the two main systems preferred by Chicago, and the second discusses specific elements and subject matter, with examples of both systems. Coverage of design and manufacturing has been streamlined to reflect what writers and editors need to know about current procedures. And, to make it easier to search for information, each numbered paragraph throughout the "Manual" is now introduced by a descriptive heading.
Clear, concise, and replete with commonsense advice, "The Chicago Manual of Style," fifteenth edition, offers the wisdom of a hundred years of editorial practice while including a wealth of new topics and updated perspectives. For anyone who works with words, whether on a page or computer screen, this continues to be the one reference book you simply must have.
What's new in the Fifteenth Edition:
* Updated material throughout to reflect current style, technology, and professional practice
* Scope expanded to include journals and electronic publications
* Comprehensive new chapter on American English grammar and usage by Bryan A. Garner (author of "A Dictionary of Modern American Usage")
* Updated and rewritten chapter on preparing mathematical copy
* Reorganized and updated chapters on documentation, including guidance on citing electronic sources
* Streamlined coverage of current design and production processes, with a glossary of key terms
* Descriptive headings on all numbered paragraphs for ease of reference
* New diagrams of the editing and production processes for both books and journals, keyed to chapter discussions
* New, expanded Web site with special tools and features for "Manual" users at www.chicagomanualofstyle.org.

Selling Digital Music, Formatting Culture

Автор: Morris Jeremy Wade
Название: Selling Digital Music, Formatting Culture
ISBN: 0520287940 ISBN-13(EAN): 9780520287945
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: Focusing on case studies of five key technologies, this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD.

Digital Media Worlds

Автор: Prato
Название: Digital Media Worlds
ISBN: 1137344245 ISBN-13(EAN): 9781137344243
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Digital Media Worlds tracks the evolution of the media sector on its way toward a digital world. It focuses on core economic and management issues (cost structures, value network chain, business models) in industries such as book publishing, broadcasting, film, music, newspaper and video game.


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