Value Leadership - The 7 Principles That Drive Corporate Value in Any Economy, Cohan
Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Описание: Helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company`s shareholders? And, do I really want to devote my talents to business?
Описание: In the early 1980s, Caterpillar, Inc lost one million dollars per day for three consecutive years. This book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and wall street analysts who were players in Caterpillar`s drive to global dominance.
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