Understanding Media Users - From Theory to Practice, Wilson

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 2755.00 р.
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Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Автор: Doyle Gillian
Название: Understanding Media Economics
ISBN: 1412930766 ISBN-13(EAN): 9781412930765
Издательство: Sage Publications
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Цена: 22334.00 р.
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Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Автор: Croucher Stephen M.
Название: Understanding Communication Theory
ISBN: 0415748046 ISBN-13(EAN): 9780415748049
Издательство: Taylor&Francis
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Цена: 11023.00 р.
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Описание:

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Автор: Couldry
Название: Media, Society, World - Social Theory and Digital Media Practice
ISBN: 0745639208 ISBN-13(EAN): 9780745639208
Издательство: Wiley
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Цена: 9504.00 р.
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Описание: Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply.

Автор: Doyle Gillian
Название: Understanding Media Economics
ISBN: 1412930774 ISBN-13(EAN): 9781412930772
Издательство: Sage Publications
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Цена: 6810.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.