Presidential Campaign Communication, 2nd Edition, Smith
Старое издание
Автор: Hansen Anders Название: Media and Communication Research Methods ISBN: 023000007X ISBN-13(EAN): 9780230000070 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.
Автор: Harris Название: A Cognitive Psychology of Mass Communication ISBN: 0415537053 ISBN-13(EAN): 9780415537056 Издательство: Taylor&Francis Рейтинг: Цена: 7392.00 р. Наличие на складе: Поставка под заказ.
Описание: First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.
Описание: More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events.
Автор: Croucher Stephen M. Название: Understanding Communication Theory ISBN: 0415748046 ISBN-13(EAN): 9780415748049 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Автор: Asante Название: The Global Intercultural Communication Reader ISBN: 0415521467 ISBN-13(EAN): 9780415521468 Издательство: Taylor&Francis Рейтинг: Цена: 13473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for students of cross-cultural, intercultural, and international communication. This stand-out collection aims to broaden and deepen the scope of the field by placing an emphasis on diversity, including work from authors across the globe examining the processes and politics of intercultural communication from critical, historical, and indigenous perspectives.The collection covers a wide range of topics: the emergence and evolution of the field, issues and challenges in cross-cultural and intercultural inquiry, cultural wisdom and communication practices in context, identity and intercultural competence in a multicultural society, the effects of globalization, and ethical considerations. Many readings first appeared outside the mainstream Western academy, and offer diverse theoretical lenses on culture and communication practices in the world community.The Global Intercultural Communication Reader is edited by Molefi Kete Asante, one of the founders of the intercultural communication field, and international scholars Yoshitaka Miike (Japan) and Jing Yin (China). Organized into five themed sections for easy classroom use, The Global Intercultural Communication Reader includes a detailed bibliography that will be a crucial resource for today?s students of intercultural communication.
Автор: Waterman, Richard W. Название: The presidential expectations gap : ISBN: 0472119141 ISBN-13(EAN): 9780472119141 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9286.00 р. Наличие на складе: Нет в наличии.
Описание: For decades, public expectations of US presidents have become increasingly excessive and unreasonable. Despite much anecdotal evidence, few scholars have attempted to test the expectations gap thesis empirically. This is the first systematic study to prove the existence of the expectations gap and to identify the factors that contribute to the public`s disappointment in a given president.
Описание: In the presidential campaign of 1948, Henry Wallace set out to challenge the conventional wisdom of his time, blaming the United States, instead of the Soviet Union, for the Cold War, denouncing the popular Marshall Plan, and calling for an end to segregation. In addition, he argued that domestic fascism--rather than international communism--posed the primary threat to the nation. He even welcomed Communists into his campaign, admiring their commitment to peace. Focusing on what Wallace himself later considered his campaign's most important aspect, the troubled relationship between non-Communist progressives like himself and members of the American Communist Party, Thomas W. Devine demonstrates that such an alliance was not only untenable but, from the perspective of the American Communists, undesirable. Rather than romanticizing the political culture of the Popular Front, Devine provides a detailed account of the Communists' self-destructive behavior throughout the campaign and chronicles the frustrating challenges that non-Communist progressives faced in trying to sustain a movement that critiqued American Cold War policies and championed civil rights for African Americans without becoming a sounding board for pro-Soviet propaganda.
Автор: Schroeder Alan Название: Presidential Debates: Risky Business on the Campaign Trail ISBN: 0231170572 ISBN-13(EAN): 9780231170574 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Second only to the Super Bowl in viewers, presidential debates are must-see TV, yet their conception and execution largely remain a mystery to the public-even to journalists. For this third edition, Schroeder analyzes the 2008 and 2012 presidential debates and the role of social media and news outlets in shaping their design and reception.
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