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The Art of War in the Network Age - Back to the Future, Henrotin


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Автор: Henrotin
Название:  The Art of War in the Network Age - Back to the Future
ISBN: 9781848219120
Издательство: Wiley
Классификация:

ISBN-10: 1848219121
Обложка/Формат: Hardback
Страницы: 238
Вес: 0.53 кг.
Дата издания: 20.09.2016
Серия: Sociology
Язык: English
Иллюстрации: Black & white illustrations
Размер: 198 x 241 x 20
Читательская аудитория: Professional & vocational
Ключевые слова: Sociology & anthropology,Computer science
Основная тема: Information Technologies
Подзаголовок: Back to the future
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Previous studies have looked at the contribution of information technology and network theory to the art of warfare as understood in the broader sense. This book, however, focuses on an area particularly important in understanding the significance of the information revolution; its impact on strategic theory.


Building The Network Of The Future

Автор: Venditto
Название: Building The Network Of The Future
ISBN: 1138631523 ISBN-13(EAN): 9781138631526
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание: Using new technologies such as NFV, SDN, Cloud and Big Data, AT&T`s engineers outlined and implemented a radical network transformation that dramatically reduced capital and operating costs in 2012, when rampant traffic growth necessitated a change in network architecture and design. This book is based on the lessons learned from their journey.

Future Network Systems and Security

Автор: Robin Doss; Selwyn Piramuthu; Wei Zhou
Название: Future Network Systems and Security
ISBN: 3319480200 ISBN-13(EAN): 9783319480206
Издательство: Springer
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Цена: 8385.00 р.
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Описание: This book constitutes the refereed proceedings of the Second International Conference on Future Network Systems and Security, FNSS 2016, held in Paris, France, in November 2016.The 12 full papers and one short paper presented were carefully reviewed and selected from 34 submissions. The papers focus on the technology, communications, systems and security aspects of relevance to the network of the future.

Future Network Systems and Security

Автор: Robin Doss; Selwyn Piramuthu; Wei Zhou
Название: Future Network Systems and Security
ISBN: 3319655477 ISBN-13(EAN): 9783319655475
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book constitutes the refereed proceedings of the Third International Conference on Future Network Systems and Security, FNSS 2017, held in Gainesville, FL, USA, during August/September 2017.The 15 full papers presented were carefully reviewed and selected from 42 submissions.

Network Society and Future Scenarios for a Collaborative Economy

Автор: Kostakis
Название: Network Society and Future Scenarios for a Collaborative Economy
ISBN: 1137415061 ISBN-13(EAN): 9781137415066
Издательство: Springer
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Цена: 8384.00 р.
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Описание: This book builds on the idea that peer-to-peer infrastructures are gradually becoming the general conditions of work, economy, and society. Using a four-scenario approach, the authors seek to simplify possible outcomes and to explore relevant trajectories of the current techno-economic paradigm within and beyond capitalism.

State of the Art Applications of Social Network Analysis

Автор: Fazli Can; Tansel ?zyer; Faruk Polat
Название: State of the Art Applications of Social Network Analysis
ISBN: 3319356496 ISBN-13(EAN): 9783319356495
Издательство: Springer
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Цена: 13275.00 р.
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Описание:

A Randomized Approach for Structural and Message based Private Friend Recommendation in Online Social Networks; B. K. Samanthula, W.Jiang.- Context Based Semantic Relations in Tweets; O. Ozdikis et al.- Fast exact and approximate computation of betweenness centrality in social networks; M. Baglioni et al.- Network Simulation; E. Franchi.- Early Stage Conversation Catalysts on Entertainment-Based Web Forums; J. Lanagan et al.- Predicting Users Behaviours in Distributed Social Networks Using Community Analysis; B. Ngonmang et al.- What should we protect? Defining differential privacy for social network analysis; C. Task, C.Clifton.- Complex Network Analysis of Research Funding: A Case Study of NSF Grants; H. Kardes et al.- Community Evolutionary Events in Online Social Networks; M. Abulaish, S. Yousuf Bhat.-@Rank: Personalized Centrality Measure for Email Communication Networks; P. Lubarski, M. Morzy.-Twitter Sentiment Analysis: How To Hedge Your Bets In The Stock Markets; T.Rao, S. Srivastava.- The Impact of Measurement Time on Subgroup Detection in Online Communities; S. Zeini et al.- Spatial and Temporal Evaluation of Network-Based Analysis of Human Mobility; M. Coscia et al.- An Ant based Particle Swarm Optimization Algorithm for Maximum Clique Problem in Social networks; M. Soleimani-pouri et al.- XEngine: An XML Search Engine for Social Groups; K.Taha.- Size, diversity and components in the network around an entrepreneur: Shaped by culture and shaping embeddedness of firm relations; M. Cheraghi, T.Schott .- Content Mining of Microblogs; M.Ц. Cingiz, B. Diri.

Rise of the network society information age: economy, society, and culture

Автор: Castells, Manuel
Название: Rise of the network society information age: economy, society, and culture
ISBN: 1405196866 ISBN-13(EAN): 9781405196864
Издательство: Wiley
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Цена: 4586.00 р.
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Описание: A little over a decade since its first publication, the hypotheses set out in Manuel Castells` groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Future Network Systems and Security

Автор: Robin Doss; Selwyn Piramuthu; Wei ZHOU
Название: Future Network Systems and Security
ISBN: 3319192094 ISBN-13(EAN): 9783319192093
Издательство: Springer
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Цена: 8106.00 р.
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Описание: This book constitutes the refereed proceedings of the International Conference on Future Network Systems and Security, FNSS 2015, held in Paris, France, in June 2015.The 13 full papers presented were carefully reviewed and selected from 34 submissions.

Back to the Future: Using Marketing Basics to Provide Customer Value

Автор: Nina Krey; Patricia Rossi
Название: Back to the Future: Using Marketing Basics to Provide Customer Value
ISBN: 3319660225 ISBN-13(EAN): 9783319660226
Издательство: Springer
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Цена: 27950.00 р.
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Описание: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product

State of the Art Applications of Social Network Analysis

Автор: Fazli Can; Tansel ?zyer; Faruk Polat
Название: State of the Art Applications of Social Network Analysis
ISBN: 3319059114 ISBN-13(EAN): 9783319059112
Издательство: Springer
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Цена: 13275.00 р.
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Описание: State of the Art Applications of Social Network Analysis

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Автор: Colin Campbell; Junzhao (Jonathon) Ma
Название: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
ISBN: 3319373625 ISBN-13(EAN): 9783319373621
Издательство: Springer
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Цена: 27950.00 р.
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Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.


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