Описание: Solving the Strategy Delusion matters to anyone interested in realising strategy in the 21st century. The book challenges conventional and `delusional` approaches to strategy. It offers different ways of seeing, thinking, planning, acting, and mobilising when it comes to making strategy happen in a world of volatility and complexity.
Автор: William H A Johnson Название: Project Strategy and Strategic Portfolio Management ISBN: 1606495968 ISBN-13(EAN): 9781606495964 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The success of a project depends on how well it is implemented; and the success of its implementation depends on how well the project is planned. This title describes the philosophy of taking a strategic approach to project management and explains why adopting a strategic perspective is important.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy -- including licensing strategy -- are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
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