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Typographic Design: Form and Communication, Sevent h Edition, Carter


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Цена: 9496.00р.
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Автор: Carter
Название:  Typographic Design: Form and Communication, Sevent h Edition
ISBN: 9781119312567
Издательство: Wiley
Классификация:
ISBN-10: 1119312566
Обложка/Формат: Paperback
Страницы: 360
Вес: 1.50 кг.
Дата издания: 13.03.2018
Серия: Industrial / commercial art & design
Язык: English
Издание: 7th edition
Размер: 216 x 274 x 20
Читательская аудитория: Professional & vocational
Ключевые слова: Industrial / commercial art & design
Основная тема: Graphic Design
Подзаголовок: Form and communication
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:

The bestselling introduction to designing the written word

Typographic Design is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the real message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.

This new seventh edition has been fully updated with new coverage of contemporary typography processes, overhauled case studies, and new examples from advertising, packaging, print, web, video, tablet, and more. On-screen typography design processes are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and technique quizzes, and Design Education Projects.

  • Understand design factors as they relate to type
  • Explore communication and typographic messaging
  • Learn how typography has evolved, and where it is headed
  • Adopt established approaches to designing with type

The irony of typographic design is that, when done well, it often goes unnoticed--but its impact on the projects overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designers arsenal, and Typographic Design is the complete, practical introduction.




Durability Design of Concrete Structures in Severe Environments, Second Edition

Автор: Gjorv
Название: Durability Design of Concrete Structures in Severe Environments, Second Edition
ISBN: 1466587296 ISBN-13(EAN): 9781466587298
Издательство: Taylor&Francis
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Цена: 26796.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

One of the most pressing problems facing the construction industry globally is the deterioration of major concrete infrastructure in marine and other chloride-containing environments. While recent advancements in concrete technology have made it easier to control the negative impact of deteriorating processes such as alkali-aggregate reaction, freezing and thawing and chemical attack, chloride-induced corrosion of embedded steel continues to pose the biggest threat to structure durability and performance.

The second edition of Durability Design of Concrete Structures in Severe Environments focuses on enhancing the durability and service life of concrete structures. The text describes field experience and deteriorating processes of concrete structures in severe environments, and includes current data based on extensive field investigations. It presents a durability design based on calculation of corrosion probability, and outlines additional protective strategies and measures. The text also describes procedures for performance-based concrete quality control and quality assurance with documentation of achieved construction quality and compliance with specified durability. The text further covers calculation of life cycle costs and life cycle assessment, and includes some new recommended job specifications.

What's New in the Second Edition:

This second edition delivers more results and experience from practical applications of the probability-based durability design and the performance-based concrete quality control. It includes recent commercial projects both for Oslo Harbor KF and Nye Tjuvholmen KS in Oslo, and contains some preliminary results from the more comprehensive research program "Underwater Infrastructure and Underwater City of the Future" at Nanyang Technological University in Singapore.

The book serves as an essential guide both for the owners and the consulting and construction engineers involved in new and major concrete infrastructure design and construction.

A Typographic Workbook - A Primer to History, Techniques and Artistry 2e

Автор: Clair
Название: A Typographic Workbook - A Primer to History, Techniques and Artistry 2e
ISBN: 0471696900 ISBN-13(EAN): 9780471696902
Издательство: Wiley
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Цена: 6645.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool.

Typographical Antiquities

Автор: Ames
Название: Typographical Antiquities
ISBN: 1108077161 ISBN-13(EAN): 9781108077163
Издательство: Cambridge Academ
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Цена: 7760.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This four-volume work on the early history of printing, published between 1810 and 1819, was enlarged by Thomas Frognall Dibdin from the previous works of Joseph Ames and William Herbert. The lives of Ames and Herbert are followed by discussions of printers from Caxton to Thomas Hacket in the late 1500s.

Typographical Antiquities 4 Volume Set

Автор: Ames
Название: Typographical Antiquities 4 Volume Set
ISBN: 110807717X ISBN-13(EAN): 9781108077170
Издательство: Cambridge Academ
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Цена: 28037.00 р.
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Описание: Proposes that the difficulty of bridging the gap between intellectuals and the public is not a failure of ideas; rather, it is an issue of rhetorical strategy. By laying a rhetorical foundation and presenting analytical case studies of contemporary "public intellectuals", Anna Young creates a training manual for intellectuals who seek to connect with a public audience and effect change writ large.

Typographical Antiquities

Автор: Ames
Название: Typographical Antiquities
ISBN: 1108077137 ISBN-13(EAN): 9781108077132
Издательство: Cambridge Academ
Рейтинг:
Цена: 8395.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This four-volume work on the early history of printing, published between 1810 and 1819, was enlarged by Thomas Frognall Dibdin from the previous works of Joseph Ames and William Herbert. The lives of Ames and Herbert are followed by discussions of printers from Caxton to Thomas Hacket in the late 1500s.

Typographical Antiquities

Автор: Ames
Название: Typographical Antiquities
ISBN: 1108077145 ISBN-13(EAN): 9781108077149
Издательство: Cambridge Academ
Рейтинг:
Цена: 8077.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This four-volume work on the early history of printing, published between 1810 and 1819, was enlarged by Thomas Frognall Dibdin from the previous works of Joseph Ames and William Herbert. The lives of Ames and Herbert are followed by discussions of printers from Caxton to Thomas Hacket in the late 1500s.

Typographical Antiquities

Автор: Ames
Название: Typographical Antiquities
ISBN: 1108077153 ISBN-13(EAN): 9781108077156
Издательство: Cambridge Academ
Рейтинг:
Цена: 8078.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This four-volume work on the early history of printing, published between 1810 and 1819, was enlarged by Thomas Frognall Dibdin from the previous works of Joseph Ames and William Herbert. The lives of Ames and Herbert are followed by discussions of printers from Caxton to Thomas Hacket in the late 1500s.


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