Leslie Davis Burns, Kathy K. Mullet, Nancy O. Brya The Business of Fashion: Designing, Manufacturing, and Marketing 9781501315213

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Автор: Leslie Davis Burns, Kathy K. Mullet, Nancy O. Brya
Название: The Business of Fashion: Designing, Manufacturing, and Marketing
Перевод названия: Лесли Дейвис Бернс: Мода как бизнес
ISBN: 9781501315213
Издательство: Holtzbrink(MPS)/MPS
Классификация:

Мода и общество

Отрасли обрабатывающей промышленности

Сфера обслуживания

ISBN-10: 1501315218
Обложка/Формат: Paperback
Страницы: 384
Вес: 1.07 кг.
Дата издания: 20.10.2016
Серия: Sociology
Язык: English
Размер: 27.69 x 21.59 x 2.54 cm
Читательская аудитория: College/higher education
Ключевые слова: Fashion & society,Fashion & beauty industries, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
Основная тема: Fashion & beauty industries,BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry,Fashion & society
Рейтинг:
Поставляется из: США
Описание: Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition - Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers - New chapter case studies give students a chance to think critically and apply the chapter concepts - Integrates corporate responsibility and sustainability throughout this edition - Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail The Business of Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructors Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards. - PowerPoint presentations to frame lectures. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the Paperback + STUDIO access card bundle ISBN 9781501315282 or the eBook + STUDIO instant access bundle ISBN 9781501315275.
Дополнительное описание: Preface Part 1: Organization of the Global Fashion Industries 1. Historical Perspective of the Fashion Industry 2. Global Fashion Supply/Value Chain 3. Business and Legal Framework of Companies in the Fashion Industries

The Business of Fashion: Designing, Manufacturing, and Marketing, Leslie Davis Burns, Kathy K. Mullet, Nancy O. Brya