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Celebrity Capital: Assessing the Value of Fame, Barrie Gunter


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Автор: Barrie Gunter
Название:  Celebrity Capital: Assessing the Value of Fame
ISBN: 9781628923964
Издательство: Bloomsbury Academic
Классификация:
ISBN-10: 1628923962
Обложка/Формат: Hardback
Страницы: 264
Вес: 0.52 кг.
Дата издания: 20.11.2014
Серия: Sociology
Язык: English
Иллюстрации: Black & white illustrations
Размер: 236 x 159 x 23
Читательская аудитория: College/higher education
Ключевые слова: Media studies, SOCIAL SCIENCE / Media Studies
Основная тема: Media studies,SOCIAL SCIENCE / Media Studies
Подзаголовок: Assessing the value of fame
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Поставляется из: Англии
Описание: Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as celebrity capital. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly interest in celebrity culture, Barrie Gunter uses the idea of value as expressed through the term capital. Capital usually refers to the monetary worth of something. Celebrity capital however can be measured in economic terms but also in social, political and psychological terms. Research from around the world has been collated to provide an evidence-based analysis of the value of celebrity in the 21st century and how it can be systematically assessed. Including further reading for students, key points and end of chapter discussion questions, Gunter creates the first methodology to assess the value of fame.
Дополнительное описание: Preface 1. What is Celebrity Capital? 2. The Psychological Capital of Celebrity 3. The Consumer Capital of Celebrity 4. The Corporate Capital of Celebrity 5. The Political Capital of Celebrity 6. The Health Capital of Celebrity 7. The Evolving Cap



Celebrity Culture and the American Dream

Автор: Sternheimer
Название: Celebrity Culture and the American Dream
ISBN: 1138023957 ISBN-13(EAN): 9781138023956
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Celebrity Culture and the American Dream, Second Edition considers how major economic and historical factors shaped the nature of celebrity culture as we know it today, retaining the first edition’s examples from the first celebrity fan magazines of 1911 to the present and expanding to include updated examples and additional discussion on the role of the internet and social media in today’s celebrity culture. Equally important, the book explains how and why the story of Hollywood celebrities matters, sociologically speaking, to an understanding of American society, to the changing nature of the American Dream, and to the relation between class and culture. This book is an ideal addition to courses on inequalities, celebrity culture, media, and cultural studies.

Celebrity Cultures

Автор: Barron Lee
Название: Celebrity Cultures
ISBN: 1446249271 ISBN-13(EAN): 9781446249277
Издательство: Sage Publications
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Цена: 6493.00 р.
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Описание: A cutting edge, student friendly introduction to celebrity studies. Historically and sociologically grounded, Barron covers a broad range of theories and theorists alongside a wealth of global case studies and examples - from Julius Ceasar to modern digtial fandom.

A Genre Approach to Celebrity Politics

Автор: Ribke
Название: A Genre Approach to Celebrity Politics
ISBN: 113740938X ISBN-13(EAN): 9781137409386
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Exploring the transition of celebrities into institutional-electoral politics, the book argues that many insights developed by genre theorists could be highly instrumental to understand the celebrity politics phenomenon. It analyzes the historical and cultural specificity of celebrity politics as it evolved through different countries and cultures.

Celebrity Advocacy and International Development

Автор: Brockington Daniel
Название: Celebrity Advocacy and International Development
ISBN: 0415707218 ISBN-13(EAN): 9780415707213
Издательство: Taylor&Francis
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Описание: Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the public domain, but does so without engaging particularly well with much of the public. Yet this may not matter very much. Many people at the core of advocacy, and in political and business elites, simply do not notice any lack of engagement. In these circles celebrity advocacy can be remarkably effective. Celebrity Advocacy and International Development examines the work of celebrity advocacy and lobbying in international development. Its purpose is to understand the alliances resulting, their history, consequences, wider contexts and implications. It argues that celebrity advocacy signals a new aspect of elite rule. For populist celebrity advocacy can mark, ironically, a disengagement between the public and politics, and particularly the public and civil society. Recognising this poses new challenges, but also presents new opportunities, for the development movement. This book gives students and researchers in development studies and media studies a wealth of original empirical data, including interviews across the NGO sector, media and celebrity industries, newspaper analysis, large surveys of public opinion, and focus group research.


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