Marketing and Advertising Law in a Process of Harmonisation 9781509900671

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Автор: Ulf Bernitz, Caroline Heide-J?rgensen
Название: Marketing and Advertising Law in a Process of Harmonisation
ISBN: 9781509900671
Издательство: Bloomsbury Academic
Классификация:

Законодательство о рекламе, маркетинге и спонсорстве

ISBN-10: 1509900675
Обложка/Формат: Hardback
Страницы: 288
Вес: 0.57 кг.
Дата издания: 04.05.2017
Серия: Modern studies in european law
Язык: English
Размер: 164 x 241 x 23
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: International law, LAW / International
Основная тема: International law,LAW / International
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Поставляется из: Англии
Описание: The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonization and it contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonization is required. A comprehensive case law from the EUCJ has emerged, but still many issues remain open, unclear, and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition, it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection. (Series: Modern Studies in European Law, Vol. 70) Subject: European Law, Media Law]

Marketing and Advertising Law in a Process of Harmonisation, Ulf Bernitz, Caroline Heide-J?rgensen