Marsden Paul Entrepreneurial Journalism 9781138190368

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Автор: Marsden Paul
Название: Entrepreneurial Journalism
ISBN: 9781138190368
Издательство: Taylor&Francis
Классификация:

Предпринимательство

Пресса и журналистика

ISBN-10: 1138190365
Обложка/Формат: Paperback
Страницы: 196
Вес: 0.33 кг.
Дата издания: 19.01.2017
Язык: English
Иллюстрации: 2 tables, black and white; 7 line drawings, black and white; 30 halftones, black and white; 37 illustrations, black and white
Размер: 235 x 157 x 12
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Media studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: How to go it alone and launch your dream digital project
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Entrepreneurial Journalism, Marsden Paul