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Handbook of Business Communication: Linguistic Approaches, Gerlinde Mautner, Franz Rainer


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Автор: Gerlinde Mautner, Franz Rainer
Название:  Handbook of Business Communication: Linguistic Approaches
ISBN: 9781614516835
Издательство: Walter de Gruyter
Классификация:

ISBN-10: 1614516839
Обложка/Формат: Hardback
Страницы: 711
Вес: 1.29 кг.
Дата издания: 24.07.2017
Серия: Language/Linguistics
Язык: English
Читательская аудитория: Professional and scholarly
Ключевые слова: linguistics,Communication studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).




Linguistic anthropology

Автор: Duranti A
Название: Linguistic anthropology
ISBN: 1405126329 ISBN-13(EAN): 9781405126328
Издательство: Wiley
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Цена: 6169.00 р.
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Описание: Linguistic Anthropology: A Reader is a comprehensive collection of the best work that has been published in this exciting and growing area of anthropology, and is organized to provide a guide to key issues in the study of language as a cultural resource and speaking as a cultural practice.

Communication in Investigative and Legal Contexts: Integrated Approaches from Forensic Psychology, Linguistics and Law Enforcement

Автор: Gavin Oxburgh,Trond Myklebust,Tim Grant,Rebecca Milne
Название: Communication in Investigative and Legal Contexts: Integrated Approaches from Forensic Psychology, Linguistics and Law Enforcement
ISBN: 1118769236 ISBN-13(EAN): 9781118769232
Издательство: Wiley
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Цена: 14248.00 р.
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Описание: Communication in Forensic Contexts provides in-depth coverage of the complex area of communication in forensic situations. Drawing on expertise from forensic psychology, linguistics and law enforcement worldwide, the text bridges the gap between these fields in a definitive guide to best practice.

The Cambridge Handbook of Linguistic Typology

Автор: Aikhenvald
Название: The Cambridge Handbook of Linguistic Typology
ISBN: 1107091950 ISBN-13(EAN): 9781107091955
Издательство: Cambridge Academ
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Цена: 24077.00 р.
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Описание: The typological classification of languages is an important research area, and impacts on many other subfields of linguistics, in explaining why languages are the way they are. This Handbook provides a state-of-the art survey of theories and methods used in linguistic typology, and the conclusions we can draw from them.

Dialogical Approaches to Trust in Communication

Автор: Linell Per
Название: Dialogical Approaches to Trust in Communication
ISBN: 1623964482 ISBN-13(EAN): 9781623964481
Издательство: Mare Nostrum (Eurospan)
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Цена: 7623.00 р.
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Описание: A volume in Advances in Cultural Psychology Series Editor: Jaan Valsiner, Clark University Trust has a constituent role in human societies. It has been treated as a scientific topic in many disciplines. Yet, despite the fact that trust and distrust come to life primarily in human communication and through language, it has seldom been analyzed from a communicative or linguistic perspective. This is the theme of this path-breaking volume. This volume contains 12 chapters, plus introduction and epilogue by the editors. They have been authored by leading specialists on trust in language and communication, coming from many disciplines and from different cultures and countries. Most of the authors share a conceptual basis in dialogical theories. This book is a follow-up volume to two previous volumes on trust within cultural psychology, Trust and Distrust (Markov & Gillespie, 2008) and Trust and Conflict (Markov & Gillespie, 2012). It will be of interest to anyone seriously interested in trust in societies, and in trust and distrust as displayed in communication and language.

Career Award Information and Communication Technology: Foundation Level

Автор: P. K. McBride
Название: Career Award Information and Communication Technology: Foundation Level
ISBN: 0521532930 ISBN-13(EAN): 9780521532938
Издательство: Cambridge Academ
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Цена: 2020.00 р.
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Описание: Career Award in Information and Communication Technology: Foundation Level accompanies the Cambridge International Examinations (CIE) syllabus for the Career Award in Information and Communication Technology at Foundation Level. It closely matches the content of the syllabus, and has been endorsed by CIE for use with its examination. The author,an information technology specialist, writes in a lively, accessible style and uses a step-by-step approach to introduce students to the basic concepts and skills required.

Principles of Mobile Communication

Автор: Stuber, Gordon L.
Название: Principles of Mobile Communication
ISBN: 1461403634 ISBN-13(EAN): 9781461403630
Издательство: Springer
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Цена: 15672.00 р.
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Описание: Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the fundamentals of physical-layer wireless and mobile communications engineering that are important for the design of any wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes many detailed derivations from first principles, extensive literature references, and provides a level of depth that is necessary for graduate students wishing to pursue research on this topic. The book's focus will benefit students taking formal instruction and practicing engineers who are likely to already have familiarity with the standards and are seeking to increase their knowledge of this important subject. Major changes from the second edition: 1. Updated discussion of wireless standards (Chapter 1). 2. Updated treatment of land mobile radio propagation to include space-time correlation functions, mobile-to-mobile (or vehicle-to-vehicle) channels, multiple-input multiple-output (MIMO) channels, improved simulation models for land mobile radio channels, and 3G cellular simulation models. 3. Updated treatment of modulation techniques and power spectrum to include Nyquist pulse shaping and linearized Gaussian minimum shift keying (LGMSK). 4. Updated treatment of antenna diversity techniques to include optimum combining, non-coherent square-law combining, and classical beamforming. 5. Updated treatment of error control coding to include space-time block codes, the BCJR algorithm, bit interleaved coded modulation, and space-time trellis codes. 6. Updated treatment of spread spectrum to include code division multiple access (CDMA) multi-user detection techniques. 7. A completely new chapter on multi-carrier techniques to include the performance of orthogonal frequency division multiplexing (OFDM) on intersymbol interference (ISI) channels, OFDM residual ISI cancellation, single-carrier frequency domain equalization (SC-FDE),  orthogonal frequency division multiple access (OFDMA) and single-carrier frequency division multiple access (SC-FDMA). 8. Updated discussion of frequency planning to include OFDMA frequency planning. 9. Updated treatment of CDMA cellular systems to include hierarchical CDMA cellular architectures and capacity analysis. 10. Updated treatment of radio resource management to include CDMA soft handoff analysis. Includes numerous homework problems throughout.

The Handbook of Optical Communication Networks

Автор: Ilyas
Название: The Handbook of Optical Communication Networks
ISBN: 0849313333 ISBN-13(EAN): 9780849313332
Издательство: Taylor&Francis
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Цена: 33686.00 р.
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Описание: Presents comprehensive information on integrated optical networks. This book provides technical information on various aspects of these networks, from their basic concepts to research-grade material, including future trends. It includes chapters that discuss transmission and switching, networking architectures, and traffic management.

The Routledge Handbook of Strategic Communication

Автор: Derina R. Holtzhausen
Название: The Routledge Handbook of Strategic Communication
ISBN: 0415530016 ISBN-13(EAN): 9780415530019
Издательство: Taylor&Francis
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Цена: 35218.00 р.
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Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Media and Communication Research Methods

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
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Цена: 4191.00 р.
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Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

Dialogical Approaches to Trust in Communication

Автор: Linell Per
Название: Dialogical Approaches to Trust in Communication
ISBN: 1623964490 ISBN-13(EAN): 9781623964498
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 14137.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A volume in Advances in Cultural Psychology Series Editor: Jaan Valsiner, Clark University Trust has a constituent role in human societies. It has been treated as a scientific topic in many disciplines. Yet, despite the fact that trust and distrust come to life primarily in human communication and through language, it has seldom been analyzed from a communicative or linguistic perspective. This is the theme of this path-breaking volume. This volume contains 12 chapters, plus introduction and epilogue by the editors. They have been authored by leading specialists on trust in language and communication, coming from many disciplines and from different cultures and countries. Most of the authors share a conceptual basis in dialogical theories. This book is a follow-up volume to two previous volumes on trust within cultural psychology, Trust and Distrust (Markov & Gillespie, 2008) and Trust and Conflict (Markov & Gillespie, 2012). It will be of interest to anyone seriously interested in trust in societies, and in trust and distrust as displayed in communication and language.

Next Generation Business Handbook: New Strategies from Tomorrow`s Thought Leaders

Автор: Subir Chowdhury
Название: Next Generation Business Handbook: New Strategies from Tomorrow`s Thought Leaders
ISBN: 0471669962 ISBN-13(EAN): 9780471669968
Издательство: Wiley
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Цена: 22643.00 р.
Наличие на складе: Поставка под заказ.

Описание: Next Generation Business Handbook offers strategies for the next generation of business success from the best business schools around the world. * Presents fresh ideas from the young, up--and--coming business thinkers and experts from the world`s best business schools.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Автор: Osterwalder Alexander, Peigner Ives
Название: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
ISBN: 0470876417 ISBN-13(EAN): 9780470876411
Издательство: Wiley
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Цена: 4066.00 р.
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Описание: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow`s enterprises.


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