Semiotics and its Masters: Volume 1, Kristian Bankov, Paul Cobley
Автор: Liu Название: Semiotics in Information Systems Engineering ISBN: 0521593352 ISBN-13(EAN): 9780521593359 Издательство: Cambridge Academ Рейтинг: Цена: 15972.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Computer systems that support and enhance an organisation`s performance and competitiveness can be better delivered if semiotic principles are understood and applied. In this book, first published in 2000, the author describes the application of semiotics to information systems. It will appeal to systems developers and analysts and academic researchers.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Andersen Название: A Theory of Computer Semiotics ISBN: 0521393361 ISBN-13(EAN): 9780521393362 Издательство: Cambridge Academ Рейтинг: Цена: 21384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1991 book, which is based on a course taught by the author and developed from 10 years` research, introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems and their interfaces.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 18866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Evandro Menezes de Carvalho Название: Semiotics of International Law ISBN: 9400733968 ISBN-13(EAN): 9789400733961 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the active role of language in diplomatic negotiations and in interpreting international law by analyzing the decision-making process and the legal discourse adopted by the WTO`s Appellate Body.
Автор: Andersen Название: A Theory of Computer Semiotics ISBN: 0521448689 ISBN-13(EAN): 9780521448680 Издательство: Cambridge Academ Рейтинг: Цена: 7762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1991 book, which is based on a course taught by the author and developed from 10 years` research, introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems and their interfaces.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
Автор: Andersen Thomas Hestbk, Hestbaek Andersen Thomas, Boeriis Morten Название: Social Semiotics: Key Figures, New Directions ISBN: 0415712114 ISBN-13(EAN): 9780415712118 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
M.A.K Halliday's work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday's concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include:
Linguistic studies, multilinguality and evolution of language;
Text, discourse and classroom studies;
Digital texts, computer communication and science teaching;
Multimodal text- and discourse analysis;
Education and literacy;
Media work and visual and audio modes;
Critical Discourse Analysis.
Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website.
Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Автор: Gaines Elliot Название: Media Literacy and Semiotics ISBN: 0230108288 ISBN-13(EAN): 9780230108288 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A useful guide to understanding the structure and meaning of media and its messages.
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