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English as a Lingua Franca in Wider Networking: Blogging Practices, Paola Vettorel


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Автор: Paola Vettorel
Название:  English as a Lingua Franca in Wider Networking: Blogging Practices
ISBN: 9783110322859
Издательство: Walter de Gruyter
Классификация:

ISBN-10: 3110322854
Обложка/Формат: Hardback
Страницы: 378
Вес: 0.70 кг.
Дата издания: 19.08.2014
Серия: Language/Linguistics
Язык: English
Размер: 234 x 163 x 25
Читательская аудитория: Professional and scholarly
Ключевые слова: FOREIGN LANGUAGE STUDY / English as a Second Language,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Основная тема: FOREIGN LANGUAGE STUDY / English as a Second Language,LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Ссылка на Издательство: Link
Поставляется из: Германии
Описание: This series welcomes book proposals detailing innovative and cutting edge research and theorisation in the field of English as a lingua franca (ELF), in essence, English as the chosen medium of communication among people from different first languages. The unprecedented use of English as an international lingua franca, largely because of its relationship with the processes of globalisation, has led to the realization that conventional attitudes to English and approaches to its study need to be critically examined. This has resulted in a very considerable and fast-growing field of research that is concerned both with the sociolinguistic significance of English as lingua franca as a naturally adaptive linguistic development and with its theoretical as well as applied linguistic implications. ELF, as phenomenon and as study, is not only diverse and emergent, it is also controversial and rapidly gaining in importance. The purpose of the series is to offer a wide forum for work on ELF, including aspects such as descriptions and analyses of ELF; ELF use in a range of domains including education (primary, secondary and tertiary), business, tourism; conceptual works challenging current assumptions about English use and usage; works exploring the implications of ELF for English language policy, pedagogy, and practice; and ELF in relation to global multilingualism. Finally, in line with the subject matter of the series, authors are not required to use native English, but to write in a way that is intelligible to a wide international readership. To our knowledge, Developments in English as a Lingua Franca is the first book series to build this approach into its official policy. Early titles in the series are expected to include the following: Reflexively Speaking - Uses of Metadiscourse in ELF, The Pragmatics of ELF, English as an Academic Lingua Franca, Misunderstandings in East Asian ELF, Culture and Identity through ELF, The Pedagogy of ELF, and ELF and Multilingualism in Europe.


English as a Lingua Franca in the International University

Автор: Jenkins
Название: English as a Lingua Franca in the International University
ISBN: 0415684641 ISBN-13(EAN): 9780415684644
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание: In this book, Jennifer Jenkins, one of the leading proponents of English as a Lingua Franca explores current academic English language policy in higher education around the world.

International Perspectives on English as a Lingua Franca

Автор: Bowles
Название: International Perspectives on English as a Lingua Franca
ISBN: 1137398078 ISBN-13(EAN): 9781137398079
Издательство: Springer
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Цена: 11179.00 р.
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Описание: This collection brings new insight into the relationship between English as a lingua franca and language teaching. It explores how the pedagogy of intelligibility, culture and language awareness, as well as materials analysis and classroom management, can be viewed from an ELF perspective in school and university contexts.

Blogging

Автор: Walker Rettberg Jill
Название: Blogging
ISBN: 0745663656 ISBN-13(EAN): 9780745663654
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks.

Maximizing Commerce And Marketing Strategies Through Micro-Blogging

Автор: Burkhalter & Wood
Название: Maximizing Commerce And Marketing Strategies Through Micro-Blogging
ISBN: 1466684089 ISBN-13(EAN): 9781466684089
Издательство: Mare Nostrum (Eurospan)
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Цена: 32848.00 р.
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Описание: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy.Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.


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