How To Make a Brilliant Best Man`s Speech, Phillip Khan-Panni

Автор: Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan
Название: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ISBN: 1522521399 ISBN-13(EAN): 9781522521396
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.