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Sport Business Analytics, C. Keith Harrison, Scott Bukstein


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Автор: C. Keith Harrison, Scott Bukstein
Название:  Sport Business Analytics
Перевод названия: Анализ данных по спортивной хозяйственно-экономической деятельности
ISBN: 9781498761260
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1498761267
Обложка/Формат: Hardback
Страницы: 260
Вес: 0.53 кг.
Дата издания: 24.11.2016
Серия: Data analytics applications
Язык: English
Иллюстрации: 7 tables, black and white; 9 illustrations, color; 34 illustrations, black and white
Размер: 164 x 241 x 19
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Databases, BUSINESS & ECONOMICS / Management Science,COMPUTERS / Databases / General,COMPUTERS / Databases / Data Mining
Основная тема: Databases
Подзаголовок: Using data to increase revenue and improve operational efficiency
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

  • Ticket pricing
  • Season ticket member retention
  • Fan engagement
  • Sponsorship valuation
  • Customer relationship management
  • Digital marketing
  • Market research
  • Data visualization.

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.



Data Science For Business: What You Need To Know About Data Mining And Dataanalytic Thinking

Автор: Foster Provost
Название: Data Science For Business: What You Need To Know About Data Mining And Dataanalytic Thinking
ISBN: 1449361323 ISBN-13(EAN): 9781449361327
Издательство: Wiley
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Цена: 6334.00 р.
Наличие на складе: Есть (1 шт.)
Описание: This broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect.

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection

Автор: Baesens Bart, Verbeke Wouter, Van Vlasselaer Veron
Название: Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection
ISBN: 1119133122 ISBN-13(EAN): 9781119133124
Издательство: Wiley
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Цена: 6178.00 р.
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Описание: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution.

Statistical Data Analytics: Foundations for Data Mining, Informatics, and Knowledge Discovery

Автор: Walter W. Piegorsch
Название: Statistical Data Analytics: Foundations for Data Mining, Informatics, and Knowledge Discovery
ISBN: 111903065X ISBN-13(EAN): 9781119030652
Издательство: Wiley
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Цена: 2685.00 р.
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Описание: Solutions Manual to accompany Statistical Data Analytics: Foundations for Data Mining, Informatics, and Knowledge Discovery A comprehensive introduction to statistical methods for data mining and knowledge discovery.

Data Mining and Business Analytics with R

Автор: Ledolter Johannes
Название: Data Mining and Business Analytics with R
ISBN: 111844714X ISBN-13(EAN): 9781118447147
Издательство: Wiley
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Цена: 17258.00 р.
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Описание: Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets.

Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner

Автор: Galit Shmueli, Peter C. Bruce, Nitin R. Patel
Название: Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner
ISBN: 1118729277 ISBN-13(EAN): 9781118729274
Издательство: Wiley
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Цена: 17741.00 р.
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Описание: Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies.

Disruptive Business Analytics

Автор: Dinsmore Thomas W.
Название: Disruptive Business Analytics
ISBN: 1484213122 ISBN-13(EAN): 9781484213124
Издательство: Springer
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Цена: 3492.00 р.
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Описание: Learn all you need to know about seven key innovations disrupting business analytics today. These innovations—the open source business model, cloud analytics, the Hadoop ecosystem, Spark and in-memory analytics, streaming analytics, Deep Learning, and self-service analytics—are radically changing how businesses use data for competitive advantage. Taken together, they are disrupting the business analytics value chain, creating new opportunities.Enterprises who seize the opportunity will thrive and prosper, while others struggle and decline: disrupt or be disrupted. Disruptive Business Analytics provides strategies to profit from disruption. It shows you how to organize for insight, build and provision an open source stack, how to practice lean data warehousing, and how to assimilate disruptive innovations into an organization.Through a short history of business analytics and a detailed survey of products and services, analytics authority Thomas W. Dinsmore provides a practical explanation of the most compelling innovations available today.What You'll LearnDiscover how the open source business model works and how to make it work for youSee how cloud computing completely changes the economics of analyticsHarness the power of Hadoop and its ecosystemFind out why Apache Spark is everywhereDiscover the potential of streaming and real-time analyticsLearn what Deep Learning can do and why it mattersSee how self-service analytics can change the way organizations do business

Who This Book Is For
Corporate actors at all levels of responsibility for analytics: analysts, CIOs, CTOs, strategic decision makers, managers, systems architects, technical marketers, product developers, IT personnel, and consultants.
Cloud Infrastructures For Big Data Analytics

Автор: Raj & Chandra Deka
Название: Cloud Infrastructures For Big Data Analytics
ISBN: 1466658649 ISBN-13(EAN): 9781466658646
Издательство: Mare Nostrum (Eurospan)
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Цена: 50312.00 р.
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Описание: Clouds are being positioned as the next-generation consolidated, centralised, yet federated IT infrastructure for hosting all kinds of IT platforms and for deploying, maintaining, and managing a wider variety of personal, as well as professional, applications and services.Cloud Infrastructures for Big Data Analytics focuses exclusively on the topic of cloud-sponsored big data analytics for creating flexible and futuristic organisations. This book helps researchers and practitioners, as well as business entrepreneurs, to make informed decisions and consider appropriate action to simplify and streamline the arduous journey towards smarter enterprises.

Data Mining and Predictive Analytics

Автор: Larose Daniel T
Название: Data Mining and Predictive Analytics
ISBN: 1118116194 ISBN-13(EAN): 9781118116197
Издательство: Wiley
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Цена: 18842.00 р.
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Описание: Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis.

Customer Analytics for Dummies

Автор: Sauro Jeff
Название: Customer Analytics for Dummies
ISBN: 1118937597 ISBN-13(EAN): 9781118937594
Издательство: Wiley
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Цена: 4117.00 р.
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Описание: The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business.

Harnessing The Power Of Social Media And Web Analytics

Автор: Ayanso & Lertwachara
Название: Harnessing The Power Of Social Media And Web Analytics
ISBN: 1466651946 ISBN-13(EAN): 9781466651944
Издательство: Mare Nostrum (Eurospan)
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Цена: 31324.00 р.
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Описание: Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognising the value of social media and web presence in the promotion of their products and services.Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practises of social media and web analytics in various industries.

Social Media Data Mining and Analytics

Автор: Szabo Gabor, Boykin Oscar
Название: Social Media Data Mining and Analytics
ISBN: 1118824857 ISBN-13(EAN): 9781118824856
Издательство: Wiley
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Цена: 5542.00 р.
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Описание: Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.

Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 20434.00 р.
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Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.


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