Описание: This volume analyses how Australia`s economic and social policy diverges from that of the wider Anglophone world. It looks at diverse issues such as labour market regulation, taxation, and political power and voting.
Автор: Cox Название: Australian English Pronunciation and Transcription ISBN: 0521145899 ISBN-13(EAN): 9780521145893 Издательство: Cambridge Academ Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: Australian English Pronunciation and Transcription is the first textbook to clearly describe the speech of Australians. This groundbreaking work addresses Australian English pronunciation characteristics and provides detailed instruction in both phonetic and phonemic transcription of the dialect. Through comprehensive coverage of traditional and revised systems of phonemic transcription, Australian English Pronunciation and Transcription offers an astute and engaging exploration of one of the core global dialects of English. Australian English Pronunciation and Transcription is complemented by an extensive Website which provides further explanatory materials and exercises with audio examples. This unique text, in tandem with these valuable pedagogical features, is an essential resource for students and teachers of linguistics, speech pathology and language education.
Автор: Morgan, Kenneth Название: Australia: A Very Short Introduction ISBN: 0199589933 ISBN-13(EAN): 9780199589937 Издательство: Oxford Academ Рейтинг: Цена: от 1138.00 р. Наличие на складе: Есть
Описание: In this Very Short Introduction, Kenneth Morgan provides a wide-ranging and thematic introduction to modern Australia; examining the main features of its history, geography, and culture and drawing attention to the distinctive features of Australian life and its indigenous population and culture.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 10603.00 р. Наличие на складе: Поставка под заказ.
Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Studies marketing from multiple perspectives
Empirical-based, theoretical, and practical
Systematic and comprehensive
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