Описание: Be the most effective CIO you can be by learning from the best in the business Today`s Chief Information Officers must be an entirely new breed of technology leader.
Автор: Kavoura Название: Strategic Innovative Marketing ISBN: 3319338633 ISBN-13(EAN): 9783319338637 Издательство: Springer Рейтинг: Цена: 39130 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Описание: Presents an analysis of the business model unique to Japanese firms, emphasising four special features: the vertical value chain model, cross-industry collaboration, dynamic knowledge integration, and strategic innovation capability. This book also emphasises on inter- and intra-organizational collaboration as a source of strategic innovation.
Автор: Kuosa Название: The Evolution of Strategic Foresight ISBN: 1138270784 ISBN-13(EAN): 9781138270787 Издательство: Taylor&Francis Рейтинг: Цена: 8573 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Embracing the theory and practice of strategic foresight and illuminating how different schools of thought regard its role in policy making, Tuomo Kuosa describes how something not traditionally considered an independent discipline, is steadily becoming one. In The Evolution of Strategic Foresight he explains how the practice of strategic foresight has long been closely associated with the military and politics. Linking strategic thinking more broadly to futurology, however, it is quite new. Since strategic foresight refers to the practice of generating analyses of alternative futures and strategies, based on available intelligence and foreknowledge, the practice can and should be applied to companies, business sectors, national and trans-national agencies of all descriptions, and to all aspects of public policy making. The author explains its practice in terms of structure, process, and knowledge domains, and examines its methodologies and systems, along with how strategic foresight can be used to produce better knowledge and be more effectively linked to policy making. Using examples from 30 different countries and with access to interviews and workshops involving key experts, The Evolution of Strategic Foresight will be valuable to scholars, educators, students engaged in strategy and future studies, long-range, public policy and urban planners, analysts; risk assessment experts, and consultants, managers and decision makers in many organisations, public and private.
Название: Knowledge Spillover-based Strategic Entrepreneurship ISBN: 1138950742 ISBN-13(EAN): 9781138950740 Издательство: Taylor&Francis Рейтинг: Цена: 24499 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book is about the role of knowledge spillovers and strategic entrepreneurship in the management context. It focuses on how knowledge spillovers and strategic entrepreneurship are crucial to the process of creative destruction and construction.
The book aims to provide insights into and discussion on how firms combine entrepreneurial action that creates new opportunities for industries, regions and economies. This book is first of its kind to link knowledge management perspectives to strategic entrepreneurship to understand the co-creation process. Being interdisciplinary in nature, this book appeals to entrepreneurship and knowledge management scholars, students and practitioners.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
