Автор: Raj R et al Название: Events Management: Third Edition ISBN: 1473948274 ISBN-13(EAN): 9781473948273 Издательство: Sage Publications Рейтинг: Цена: 20909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online. Suitable for Events Management students at Undergraduate and Postgraduate level.
Автор: Bladen Название: Events Management ISBN: 1138907057 ISBN-13(EAN): 9781138907058 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Поставка под заказ.
Описание: This introductory textbook fully explores the multi-disciplinary nature of events management .This new edition has been updated to include new content on events feasibility, event bidding, stage management of events and measurement and evaluation of events and new and updated case studies including those from emerging economies.
Автор: Reic Ivna Название: Events Marketing Management ISBN: 0415533589 ISBN-13(EAN): 9780415533584 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students' knowledge.
This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Название: Festival and Events Management ISBN: 1138133302 ISBN-13(EAN): 9781138133303 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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