Описание: The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.
Описание: This book evolved from the First International Meeting of the Experiential Dynamic Psychotherapy Association on intensive short-term dynamic psychotherapy. It will help readers to make use of the conscious working alliance with the patient to increase the unconscious part of the working alliance.
Автор: Marcus, Donald M. Hope Название: Taking risks from the unconscious ISBN: 0765704838 ISBN-13(EAN): 9780765704832 Издательство: Неизвестно Рейтинг: Цена: 11955.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tells the story of a psychoanalysis from the point of view of both analyst and patient. The author describes the risk he undertook in acquiescing to his patient`s desire for an interaction in which their true selves could meet explicitly. His co-author - the patient and also herself a practicing psychoanalyst - presents her own history.
Автор: Van Praet Douglas Название: Unconscious Branding ISBN: 1137278927 ISBN-13(EAN): 9781137278920 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 1746.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies.
We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change.
These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Автор: Mlodinow Leonard Название: Subliminal: How Your Unconscious Mind Rules Your Behavior ISBN: 0307472256 ISBN-13(EAN): 9780307472250 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
From the bestselling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world. Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.
Автор: Waldron, William S. Название: Buddhist unconscious ISBN: 0415406072 ISBN-13(EAN): 9780415406079 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study focuses on the development of the concept of unconscious mind within Indian Buddhist thought, presents issues of conception of mind and examines the doctrinal and philosophical arguments described and defended it.
Finding Unconscious Fantasy in Narrative, Trauma, and Body Pain: A Clinical Guide demonstrates that the concept of the unconscious is profoundly relevant for understanding the mind, psychic pain, and traumatic human suffering. Editors Paula L. Ellman and Nancy R. Goodman established this book to discover how symbolization takes place through the "finding of unconscious fantasy" in ways that mend the historic split between trauma and fantasy. Cases present the dramatic encounters between patient and therapist when confronting discovery of the unconscious in the presence of trauma and body pain, along with narrative.
Unconscious fantasy has a central role in both clinical and theoretical psychoanalysis. This volume is a guide to the workings of the dyad and the therapeutic action of "finding" unconscious meanings. Staying close to the clinical engagement of analyst and patient shows the transformative nature of the "finding" process as the dyad works with all aspects of the unconscious mind. Finding Unconscious Fantasy in Narrative, Trauma, and Body Pain: A Clinical Guide uses the immediacy of clinical material to show how trauma becomes known in the "here and now" of enactment processes and accompanies the more symbolized narratives of transference and countertransference. This book features contributions from a rich variety of theoretical traditions illustrating working models including Klein, Arlow, and Bion and from leaders in the fields of narrative, trauma, and psychosomatics. Whether working with narrative, trauma or body pain, unconscious fantasy may seem out of reach. Attending to the analyst/ patient process of finding the derivatives of unconscious fantasy offers a potent roadmap for the way psychoanalytic engagement uncovers deep layers of the mind.
In focusing on the places of trauma and psychosomatic concreteness, along with narrative, Finding Unconscious Fantasy in Narrative, Trauma, and Body Pain: A Clinical Guide shows the vitality of "finding" unconscious fantasy and its effect in initiating a symbolizing process. Chapters in this book bring to life the sufferings and capacities of individual patients with actual verbatim process material demonstrating how therapists and patients discover and uncover the derivatives of unconscious fantasy. Finding the unconscious meanings in states of trauma, body expressions, and transference/countertransference enactments becomes part of the therapeutic dialogue between therapists and patients unraveling symptoms and allowing transformations. Learning how therapeutic work progresses to uncover unconscious fantasy will benefit all therapists and students of psychoanalysis and psychoanalytic psychotherapy interested to know more about the psychoanalytic dialogue.
Автор: Loukaki Argyro Название: Geographical Unconscious ISBN: 1409426270 ISBN-13(EAN): 9781409426271 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This ambitious and innovative volume stretches over time and space, over the history of modernity in relation to antiquity, between East and West, to offer insights into what the author terms the `geographical unconscious.` She argues that, by tapping into this.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
