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Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You, Parker Geoffrey G., Van Alstyne Marshall W., Choud



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Цена: 1934р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 24 шт.  Склад Америка: 105 шт.  
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Автор: Parker Geoffrey G., Van Alstyne Marshall W., Choud   (Джеффри Паркер)
Название:  Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You   (Джеффри Паркер: Революция платформы. Как сетевые рынки преобразовывают экономику и как заставить их)
Издательство: Wiley
Издательство: W. W. Norton & Company
Классификация:
ISBN: 0393354350
ISBN-13(EAN): 9780393354355
Обложка/Формат: Paperback
Страницы: 352
Вес: 0.262 кг.
Дата издания: 29.08.2017
Язык: English
Размер: 140 x 210 x 17
Читательская аудитория: General (us: trade)
Подзаголовок: How networked markets are transforming the economyand how to make them work for you
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: США
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.



Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

Автор: Parker Geoffrey, Van Alstyne Marshall W., Choudary
Название: Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
ISBN: 0393249131 ISBN-13(EAN): 9780393249132
Издательство: Wiley
Рейтинг:
Цена: 3057 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owner s manual for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions."


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