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An Unlikely Audience: Al Jazeera`s Struggle in America, Youmans William Lafi


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Автор: Youmans William Lafi
Название:  An Unlikely Audience: Al Jazeera`s Struggle in America
Перевод названия: Уильям Лафи Юманс: Неудачное свидание. Борьба Аль Ясееры в Америке
ISBN: 9780190655723
Издательство: Oxford Academ
Классификация:



ISBN-10: 0190655720
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.59 кг.
Дата издания: 01.06.2017
Язык: English
Размер: 164 x 242 x 28
Читательская аудитория: General (us: trade)
Подзаголовок: Al jazeera`s struggle in america
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the worlds most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as hateful
propaganda in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market.

The networks decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience
investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news.

William Youmans argues counter-intuitively that making sense of Al Jazeeras tortured push into the United States as a national news market, actually requires a local lens. He reveals the networks appeal to American audiences by presenting its three independent US-facing subsidiaries in their
primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets
hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe
make location less relevant.

Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the worlds most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeeras continued expansion in the United
States.



Digital Participatory Culture and the TV Audience

Автор: Falero
Название: Digital Participatory Culture and the TV Audience
ISBN: 1137499990 ISBN-13(EAN): 9781137499998
Издательство: Springer
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Цена: 10760.00 р.
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Описание: In this study, Falero explores how online communities of participatory audiences have helped to re-define authorship and audience in the digital age. Using over a decade of ethnographic research, Digital Participatory Culture and the TV Audience explores the rise and fall of a site that some heralded as ground zero for the democratization of television criticism.

Television Without Pity was a web community devoted to criticizing television programs. Their mission was to hold television networks and writers accountable by critiquing their work and “not just passively sitting around watching.” When executive producer Aaron Sorkin entered Television Without Pity’s message boards on The West Wing in late 2001, he was surprised to find the discussion populated by critics rather than fans. His anger over the criticism he found there wound up becoming a storyline in a subsequent episode of The West Wing wherein web critics were described as “obese shut-ins who lounge around in muumuus and chain-smoke Parliaments.” This book examines the culture at Television Without Pity and will appeal to students and researchers interested in audiences, digital culture and television studies.
Authorship and Audience: Literary Performance in the American Renaissance

Автор: Railton Stephen
Название: Authorship and Audience: Literary Performance in the American Renaissance
ISBN: 0691601399 ISBN-13(EAN): 9780691601397
Издательство: Wiley
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Цена: 5544.00 р.
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Описание: Stephen Railton`s study of the American Renaissance proposes a fresh way of conceiving the writer as a performing artist and the text as an enactment of the drama of its own performance. Railton focuses on how major prose works of the period are preoccupied with their readers--how they seek to negotiate the conflicted space between the authors, who

Journalism, Audiences and Diaspora

Автор: Ola Ogunyemi
Название: Journalism, Audiences and Diaspora
ISBN: 1137457228 ISBN-13(EAN): 9781137457226
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Journalism, Audiences and Diaspora is an important intervention into the scholarship on diasporic communication, as it reflects the many ways that journalism resists reification in the study of cultural, racial, ethnic communities. This collection takes t

News from the BBC, CNN and al-jazeera

Автор: Barkho, Leon
Название: News from the BBC, CNN and al-jazeera
ISBN: 1572739754 ISBN-13(EAN): 9781572739758
Издательство: Mare Nostrum (Eurospan)
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Цена: 3166.00 р.
Наличие на складе: Нет в наличии.

Описание: The three gigantic media corporations, the BBC, CNN and Al-Jazeera, are largely responsible for refining and shaping our views of events in the world. Their informational and communicative arm is unprecedented in the history of human communication. This book deals with their Middle East coverage, particularly the Israeli-Palestinian struggle and the war in Iraq.

The picture it paints may not be a happy one for readers who have long taken the neutrality and objectivity of the three medai behemoths for granted. The book helps readers to become conscious of how the more powerful in the society work to control our lives through discourse.

The Audience in the News

Автор: Dewerth-Pallmeyer
Название: The Audience in the News
ISBN: 0805821104 ISBN-13(EAN): 9780805821109
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

The Audience in the News

Автор: Dewerth-Pallmeyer
Название: The Audience in the News
ISBN: 0805821112 ISBN-13(EAN): 9780805821116
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

Engaged Journalism: Connecting with Digitally Empowered News Audiences

Автор: Batsell Jake
Название: Engaged Journalism: Connecting with Digitally Empowered News Audiences
ISBN: 0231168349 ISBN-13(EAN): 9780231168342
Издательство: Wiley
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Цена: 13939.00 р.
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Описание: Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

Автор: Webster James G.
Название: The Marketplace of Attention: How Audiences Take Shape in a Digital Age
ISBN: 0262529890 ISBN-13(EAN): 9780262529891
Издательство: MIT Press
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Цена: 3386.00 р.
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Описание:

How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.

Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.


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