Название: Erratic: visual impact in current design ISBN: 3899553705 ISBN-13(EAN): 9783899553703 Издательство: Gestalten Рейтинг: Цена: 1437.00 р. Наличие на складе: Поставка под заказ.
Описание: Introducing movement, tension, balance, and surprise in visual language. Change is one of the few constants in the world. In recent years, more and more images are being created that not only capture a moment in time, but also point to a change that can and will take place directly thereafter. Erratic is a collection of current, often playful work by designers, photographers, and artists who are exploring the reciprocal effects between stability and instability, symmetry and asymmetry, and pressure and counter-pressure. At first glance, the things depicted in the images appear to be in balance or to be symmetrical, which suggests a kind of stability. But upon closer examination, the work documented here tells stories. Or, more aptly, it triggers stories in the viewer's mind that show the inevitable events that will develop out of the depicted circumstances. The contemporary creative Investigations featured in Erratic reveal a range of narrative qualities inherent in single images. At the same, this work makes clear that even conditions of alleged stability or balance can come to an abrupt end at any time.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
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