Branding as Communication 9781433128035

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Автор: Barnes, Susan B.
Название: Branding as Communication
Перевод названия: Сьюзан: Барнс: Бренд как форма коммуникации
ISBN: 9781433128035
Издательство: Peter Lang
Классификация:

Торговля и маркетинг

ISBN-10: 1433128039
Обложка/Формат: Paperback
Страницы: 218
Вес: 0.32 кг.
Дата издания: 31.01.2017
Серия: Visual communication
Язык: English
Издание: New ed
Размер: 152 x 225 x 17
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Flags, emblems, symbols, logos,Cultural studies,Advertising & society, ART / Business Aspects,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General,POLITICAL SCIENCE
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Поставляется из: Англии
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Дополнительное описание:

Introduction – Branding Sign and Symbol – History of Branding – Branding as Communication – Creating Brand Images – Branding and the Mind – Emotional and Relationship Branding – Brand Personality – Brands, Personal Branding, and Community – Brands Beco

Branding as Communication, Barnes, Susan B.