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Persuasion in Tourism Discourse: Methodologies and Models, Elena Manca


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Цена: 6968.00р.
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Автор: Elena Manca
Название:  Persuasion in Tourism Discourse: Methodologies and Models
ISBN: 9781443816816
Издательство: Cambridge Scholars
Классификация:


ISBN-10: 1443816817
Обложка/Формат: Hardcover
Страницы: 196
Вес: 0.41 кг.
Дата издания: 2017
Язык: English
Размер: 208 x 150 x 23
Поставляется из: Англии
Описание: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating.This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia.This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.


Methodologies For Effective Writing Instruction In Efl And Esl Classrooms

Автор: Al-Mahrooqi, Singh Thakur & Rosc
Название: Methodologies For Effective Writing Instruction In Efl And Esl Classrooms
ISBN: 1466666196 ISBN-13(EAN): 9781466666191
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Educators continue to strive for advanced teaching methods to bridge the gap between native and non-native English speaking students. Lessons on written forms of communication continue to be a challenge recognized by educators who wish to improve student comprehension and overall ability to write clearly and expressivelyMethodologies for Effective Writing Instruction in EFL and ESL Classrooms brings together research and practices for successful written communication teaching among students of diverse linguistic backgrounds. With technological advancements and resources, educators are able to implement new tools into their lesson plans for the benefit of their students. This publication is an essential reference source for professionals, educators, and researchers interested in techniques and practices for written communication in English language teaching geared towards non-native English speaking students.

Brain Stimulation: Methodologies and Interventions

Автор: Irving Reti
Название: Brain Stimulation: Methodologies and Interventions
ISBN: 111856829X ISBN-13(EAN): 9781118568293
Издательство: Wiley
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Цена: 20742.00 р.
Наличие на складе: Поставка под заказ.

Описание: Brain stimulation technologies are both tools to probe brain function and to provide therapeutic options for patients with neuropsychiatric disease where pharmacological options are not viable.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 1138834874 ISBN-13(EAN): 9781138834873
Издательство: Taylor&Francis
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Цена: 25265.00 р.
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Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Biosimilar Clinical Development: Scientific Considerations and New Methodologies

Автор: Kerry B. Barker, Sandeep M. Menon, Ralph B. D`Agostino, Siyan Xu, Bo Jin
Название: Biosimilar Clinical Development: Scientific Considerations and New Methodologies
ISBN: 1482231697 ISBN-13(EAN): 9781482231694
Издательство: Taylor&Francis
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Цена: 19906.00 р.
Наличие на складе: Поставка под заказ.

Описание: Biosimilars have the potential to change the way we think about, identify, and manage health problems. They are already impacting both clinical research and patient care, and this impact will only grow as our understanding and technologies improve. Written by a team of experienced specialists in clinical development, this book discusses various potential drug development strategies, the design and analysis of pharmacokinetics (PK) studies, and the design and analysis of efficacy studies.

Design Methodologies for Secure Embedded Systems

Автор: Alexander Biedermann; Gregor H Molter
Название: Design Methodologies for Secure Embedded Systems
ISBN: 3642422993 ISBN-13(EAN): 9783642422997
Издательство: Springer
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Цена: 23508.00 р.
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Описание: Embedded systems have been almost invisibly pervading our daily lives for several decades. New problems arise by the increasing employment, interconnection, and communication of embedded systems in heterogeneous environments: How secure are these embedded systems against attacks or breakdowns?

Efficient Test Methodologies for High-Speed Serial Links

Автор: Dongwoo Hong; Kwang-Ting Cheng
Название: Efficient Test Methodologies for High-Speed Serial Links
ISBN: 9048134420 ISBN-13(EAN): 9789048134427
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Covering new and promising techniques for cost-effectively testing high-speed interfaces with high test coverage, the authors focus on efficient test methodologies for jitter and bit-error-rate, widely used for assessing the quality of communication systems.


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