Stumbling Giants: Transforming Canada`s Banks for the information age, Meredith Patricia, Darroch James L.
Автор: Darroch Jenny Название: Why Marketing to Women Doesn`t Work ISBN: 1137358165 ISBN-13(EAN): 9781137358165 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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