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Marketing in the Boardroom, Saunders Ruth


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Цена: 6123.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Saunders Ruth
Название:  Marketing in the Boardroom
ISBN: 9781138281813
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1138281816
Обложка/Формат: Paperback
Страницы: 230
Вес: 0.34 кг.
Дата издания: 21.04.2017
Язык: English
Иллюстрации: 26 line drawings, black and white; 1 halftones, black and white; 27 illustrations, black and white
Размер: 157 x 233 x 14
Читательская аудитория: Professional & vocational
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / Business Communication / General,BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations,BUSINESS & ECONOMICS / Marketing / General
Подзаголовок: Winning the hearts and minds of the board
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Its no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. 

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members hearts, minds and confidence.

Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth. 




Telling Fairy Tales in the Boardroom

Автор: Kets de Vries Manfred F R
Название: Telling Fairy Tales in the Boardroom
ISBN: 1137562722 ISBN-13(EAN): 9781137562722
Издательство: Springer
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Цена: 3772.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this book Manfred Kets de Vries, one of the world`s leading authorities on the psychology of leadership, and a pioneering practitioner in the field of psychodynamic executive coaching, draws on the format of traditional fairy tales and tells us five stories that dramatize five key themes of dysfunctional leadership.

From Bench to Boardroom

Автор: Clifford L. Spiro; William Banholzer
Название: From Bench to Boardroom
ISBN: 3319641549 ISBN-13(EAN): 9783319641546
Издательство: Springer
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Цена: 3492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This must-read guide offers a practical and engaging introduction to the ins and outs of R&D leadership. Innovation is a two-trillion-dollar industry, and, on top of the baseline complexity faced by any manager, the R&D or Innovation leader confronts an additional set of challenges.

Armed with years of experience in roles ranging from scientist to Vice President of R&D to founder of his own company to innovation career coach, Dr. Clifford L. Spiro shares his insights on a carefully curated selection of topics. This indispensable playbook covers everything from building, managing, and motivating a team to setting schedules and goals, assessing and rewarding project success, working with other departments, and legal and intellectual property considerations. Dr. Spiro's distinctive blend of big-picture strategic thinking and day-to-day, nitty-gritty tips (e.g., Five Great Questions For R&D Managers to Ask Every Time) is essential reading for current and aspiring R&D leaders through seasoned managers as well as anyone at an organization that has an R&D, innovation, or technology transfer component.

The book begins with an unexpectedly provocative chapter on the definition of "innovation," setting the stage for the out-of-the-box thinking that defines Dr. Spiro's effective approach. Further chapters delve into tactical issues, including putting together project portfolios, keeping them on track, killing off lagging projects when necessary, achieving results, and liaising with boards of directors and fellow members of the leadership team. In addition, the book extensively addresses strategic concerns, such as the cross-functional nature of innovation and the need for cross-business alignment to achieve success. Providing a prescriptive, in-the-trenches assessment of how to lead innovation more effectively, this book ably equips the reader to anticipate potential problems and to succeed both within the R&D department and across his or her company.

The Activist Director: Lessons from the Boardroom and the Future of the Corporation

Автор: Millstein Ira M.
Название: The Activist Director: Lessons from the Boardroom and the Future of the Corporation
ISBN: 0231181345 ISBN-13(EAN): 9780231181341
Издательство: Wiley
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Цена: 3485.00 р.
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Описание: How active boards ensure the life of a company.

From the Court to the Boardroom: The Path to Empowerment

Автор: Leslie Lisa
Название: From the Court to the Boardroom: The Path to Empowerment
ISBN: 1683504186 ISBN-13(EAN): 9781683504184
Издательство: Неизвестно
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Цена: 2338.00 р.
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Описание: How to reignite the powerful foundation of strength formed while playing competitive sports and parlay those life changing, high performing behaviors into success in the business world.

Talking Sustainability in the Boardroom

Автор: Spitzeck Heiko
Название: Talking Sustainability in the Boardroom
ISBN: 1138495026 ISBN-13(EAN): 9781138495029
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.


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