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Functional analysis of political television advertisements, Benoit, William L.


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Автор: Benoit, William L.
Название:  Functional analysis of political television advertisements
ISBN: 9781498525350
Издательство: Lexington books
Классификация:





ISBN-10: 1498525350
Обложка/Формат: Paperback
Страницы: 284
Вес: 0.35 кг.
Дата издания: 16.10.2015
Язык: English
Иллюстрации: 27 tables, 4 graphs
Размер: 229 x 151 x 21
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: США
Описание: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.


      Старое издание
A Functional Analysis of Political Television Advertisements

Автор: Benoit William L.
Название: A Functional Analysis of Political Television Advertisements
ISBN: 0739188984 ISBN-13(EAN): 9780739188989
Издательство: Неизвестно
Цена: 30577.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: A Functional Analysis of Political Television Advertisements examines theory and research on political television advertisements. After reviewing the literature, the book explains the Functional Theory of Political Campaign Discourse, which is used to understand the nature or content of TV spots in election campaigns. It begins by looking at American presidential TV spots from 1952-2012. Using Functional Theory, Benoit investigates the three functions acclaims, attacks, and defenses and two topics policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories Issue Ownership Theory and Functional Federalism Theory as well as non-presidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. No other book has quite the scope of this title.


Political Election Debates: Informing Voters about Policy and Character

Автор: Benoit William L.
Название: Political Election Debates: Informing Voters about Policy and Character
ISBN: 1498515614 ISBN-13(EAN): 9781498515610
Издательство: Bloomsbury
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Цена: 6237.00 р.
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Описание: Political Election Debates presents theory and research on political leaders debates. Election debates in the United States and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.

Edinburgh Companion to Poststructuralism

Автор: Dillet Benoit
Название: Edinburgh Companion to Poststructuralism
ISBN: 074864122X ISBN-13(EAN): 9780748641222
Издательство: Bloomsbury Academic
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Цена: 22968.00 р.
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Описание: Surveys the challenges and provocations raised by the major voices of poststructuralism: Foucault, Lyotard, Guattari, Kristeva, Irigary, Barthes and Baudrillard. This book guides students in philosophy, literature, art, geography, politics, sociology, law, film and cultural studies around the nature and contemporary relevance of poststructuralism.


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