Webster, Thomas J. Analyzing strategic behavior in business and economics 9781498525626

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Автор: Webster, Thomas J.
Название: Analyzing strategic behavior in business and economics
ISBN: 9781498525626
Издательство: Bloomsbury
Классификация:

Экономическая теория и философия

Стратегическое планирование

Принятие управленческих решений

Исследование рынка

ISBN-10: 1498525628
Обложка/Формат: Paperback
Страницы: 286
Вес: 0.60 кг.
Дата издания: 28.09.2015
Язык: English
Иллюстрации: 366 black & white illustrations
Размер: 180 x 284 x 23
Читательская аудитория: Professional & vocational
Подзаголовок: A game theory primer
Рейтинг:
Поставляется из: Англии
Описание: This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firms objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision makers best response to situations involving move and countermove. As Nobel Prize winner Thomas Shelling noted: We may wish to understand how participants actually do conduct themselves in conflict situations; an understanding of the correct play may give us a bench mark for the study of actual behavior. The concise and axiomatic approach to the material presented in this textbook is easily accessible to students with a background in the principles of microeconomics and college mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

Analyzing strategic behavior in business and economics, Webster, Thomas J.