The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: New Technologies and Civic Engagement ISBN: 0415710480 ISBN-13(EAN): 9780415710480 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume shows the implications of new technological advances with respect to the possibilities, patterns and mechanisms for citizen communication, citizen deliberation, public sphere and civic engagement.
Описание: This volume examines many aspects impacting the digital divide in Latin America and the politics of digital inclusion including mobile youth identities, technology affordability, school transformation by digital media, the diffusion of e-commerce platforms and digital technology in SMEs.
Автор: Blair, Paula Название: Old borders, new technologies ISBN: 3034309457 ISBN-13(EAN): 9783034309455 Издательство: Peter Lang Рейтинг: Цена: 11807.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Northern Ireland is now generally regarded to be a post-conflict region since the official end to three decades of violence in 1998. However, given some of the stipulations of the Good Friday Belfast Agreement, including the early release of politically motivated prisoners from jail, society in Northern Ireland remains in a state of flux, uncertainty and disagreement. This book presents four thematic studies revolving around the issues of imprisonment, surveillance, traumatic recall and myth-making in Northern Ireland. These studies examine the different ways in which artists and filmmakers are experimenting with film aesthetics and new media technologies to represent, re-present and invite engagement with the underlying anxieties that continue to trouble post-Agreement society. In doing so, the author argues for a reassessment of the critical analysis of film’s convergence with other forms of visual art. Ultimately, the volume assesses the usefulness of such an approach in examining how artists and filmmakers experiment with diverse forms that open up space for discussion of the hidden and marginalized concerns in Northern Ireland’s new, ‘shared’ society. This book was the winner of the 2012 Peter Lang Young Scholars Competition in Film Studies.
Автор: Roland Schegg; Brigitte Stangl Название: Information and Communication Technologies in Tourism 2017 ISBN: 331951167X ISBN-13(EAN): 9783319511672 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Название: New Technologies and Civic Engagement ISBN: 0415710499 ISBN-13(EAN): 9780415710497 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume shows the implications of new technological advances with respect to the possibilities, patterns and mechanisms for citizen communication, citizen deliberation, public sphere and civic engagement.
Автор: Selber & Miller Название: Rhetorics And Technologies ISBN: 1611173310 ISBN-13(EAN): 9781611173314 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recognising an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavours that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric--invention, arrangement, style, memory, and delivery--as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations.
Автор: Fabris Название: Ethics of Information and Communication Technologies ISBN: 3319755102 ISBN-13(EAN): 9783319755106 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Basic Concepts.- The Ethics of Communication Devices.- The Ethics of Communication Environments.
Автор: Morey Название: Rhetorical Delivery and Digital Technologies ISBN: 1138925446 ISBN-13(EAN): 9781138925441 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.
Автор: Couch Название: Information Technologies and Social Orders ISBN: 1412865093 ISBN-13(EAN): 9781412865098 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: According to Carl J. Couch, the history of human society is one of successive, sometimes overlapping, information technologies used to process the various symbolic representations that inform social contexts.
Автор: Couch Название: Information Technologies and Social Orders ISBN: 141286562X ISBN-13(EAN): 9781412865623 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: According to Carl J. Couch, the history of human society is one of successive, sometimes overlapping, information technologies used to process the various symbolic representations that inform social contexts.
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