Strategic planning for public relations 9781433120916

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Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 9781433120916
Издательство: Peter Lang
Классификация:

Руководства оп овладению журналистскими стилями

Теория комуникаций

Стратегическое планирование

Связи с общественностью

ISBN-10: 1433120917
Обложка/Формат: Paperback
Страницы: 268
Вес: 0.38 кг.
Дата издания: 02.05.2014
Язык: English
Издание: New ed
Размер: 227 x 150 x 15
Читательская аудитория: Professional & vocational
Ключевые слова: Journalistic style guides,Communication studies,Education,Production & quality control management,Sales & marketing management, ART / Business Aspects,BUSINESS & ECONOMICS / Advertising & Promotion,BUSINESS & ECONOMICS / Marketing / General,EDUCATION / Ge
Подзаголовок: Beginning the journey
Рейтинг:
Поставляется из: Англии
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Дополнительное описание: Contents: The Essence of Public Relations – Public Relations Defined as Communication and Business – Communication Complexity – Successful Public Relations as Results-driven, ROI-minded Business – Strategy, Being Strategic, and Strategic Planning Unpacked

Strategic planning for public relations, Hansen-horn, Tricia Horn, Adam E.