Successful television management: the hybrid approach 9783631663066

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Автор: Zilic Fiser, Suzana
Название: Successful television management: the hybrid approach
ISBN: 9783631663066
Издательство: Peter Lang
Классификация:

Телевидение и общество

Общественное управление

Экономическая теория и философия

Торгово-промышленная деятельность и управление

ISBN-10: 3631663064
Обложка/Формат: Paperback
Страницы: 169
Вес: 0.24 кг.
Дата издания: 30.06.2015
Язык: English
Издание: New ed
Размер: 151 x 210 x 14
Читательская аудитория: Professional & vocational
Ключевые слова: TV & society,Public administration,Economic theory & philosophy,Business & management, BUSINESS & ECONOMICS / Economic History,BUSINESS & ECONOMICS / Economics / Theory,BUSINESS & ECONOMICS / Education,PERFORMING ARTS / Television / General,POLITICAL SCIE
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Поставляется из: Англии
Описание: This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.
Дополнительное описание: Contents: Media organization – Public interest – Public service – Broadcasting – Management methods – Broadcasting policy – Performance of success – Hybrid model of broadcasting – Economic criteria of success.

Successful television management: the hybrid approach, Zilic Fiser, Suzana