Trademark paradox 9783631656433

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Автор: Manley, Catherine M.
Название: Trademark paradox
ISBN: 9783631656433
Издательство: Peter Lang
Классификация:

Теория комуникаций

Торгово-промышленная деятельность и управление

Сравнительное правоведение

Частное / гражданское право: общие сочинения

ISBN-10: 3631656432
Обложка/Формат: Hardback
Страницы: 466
Вес: 0.69 кг.
Дата издания: 25.02.2015
Серия: Schriften zum medien-, urheber- und wirtschaftsrecht
Язык: English
Издание: New ed
Размер: 217 x 153 x 30
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Business & management,Comparative law,Private / Civil law: general works, BUSINESS & ECONOMICS / Education,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LAW / General,LAW / Civil Rights,LAW / Comparative
Подзаголовок: Trademarks and their conflicting legal and commercial boundaries
Рейтинг:
Поставляется из: Англии
Описание: Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection, coupled with commercial «bullying», have served to restrict, rather than promote, competition. The paradox lies in how we have dealt with the conflict: in our quest to promote competition, we have failed to adequately balance private interests (e.g., protection of business goodwill) with public interests (ensuring a robust, competitive market without restraints on trade). This book examines trademarks’ conflicting legal and commercial boundaries. It concludes by suggesting principles and guidelines to help resolve the imbalance.
Дополнительное описание: Contents: The Trademark Paradox – Trademarks and their conflicting legal and commercial boundaries – Trademark bullies – Expanding legal rights – Private interests in investments in business goodwill – Public interests in robust market competition without

Trademark paradox, Manley, Catherine M.