Corporate communication, Goodman, Michael B. Hirsch, Peter B.

Автор: Ginn, Peter, Goodman, Ruth
Название: Tudor Abbey Farm
ISBN: 1849906920 ISBN-13(EAN): 9781849906920
Издательство: Random House - Penguin
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Цена: 2640.00 р.
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Описание: The authors are trained historians, driven by new research and discovery. This book lets you follow them as they discover how to build a pigsty, brew their own ale, forge their own machinery and keep a Tudor household.

Автор: Goodman Kenneth S., Fries Peter, Strauss Steven L.
Название: Reading- The Grand Illusion: How and Why Readers Make Sense of Print
ISBN: 1138999296 ISBN-13(EAN): 9781138999299
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: In this groundbreaking book, esteemed researchers Ken Goodman, Peter Fries, and Steven Strauss explain not only what reading really is but also why common sense makes it seem to be something quite different from that reality.

Автор: Goodman, Michael B. Hirsch, Peter B.
Название: Corporate communication
ISBN: 1433119269 ISBN-13(EAN): 9781433119262
Издательство: Peter Lang
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Цена: 29123.00 р.
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Описание: The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.