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Attracting attention, Stein, Andi


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Цена: 7121.00р.
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Добавить в корзину
в Мои желания

Автор: Stein, Andi
Название:  Attracting attention
ISBN: 9781433124143
Издательство: Peter Lang
Классификация:


ISBN-10: 1433124149
Обложка/Формат: Paperback
Страницы: 204
Вес: 0.40 кг.
Дата издания: 28.06.2015
Язык: English
Издание: New ed
Размер: 257 x 178 x 13
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Sales & marketing management,Transport industries, BUSINESS & ECONOMICS / Marketing / General,TRANSPORTATION / General
Подзаголовок: Promotion and marketing for tourism attractions
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Поставляется из: Англии
Описание: From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

Дополнительное описание: Contents: Types of Attractions – Attraction Development – Promotion, Advertising, and Marketing – Media Relations – Social Media Marketing – Sales Promotions and Merchandising – Special Events – Guest Relations and Customer Service – Employee Relations –



Some Wear Leather, Some Wear Lace: A Worldwide Compendium of Postpunk and Goth in the 1980s

Автор: Harriman Andi, Bontje Marloes
Название: Some Wear Leather, Some Wear Lace: A Worldwide Compendium of Postpunk and Goth in the 1980s
ISBN: 1783203528 ISBN-13(EAN): 9781783203529
Издательство: Неизвестно
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Цена: 8702.00 р.
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Описание: Some Wear Leather, Some Wear Lace focuses on the music, the individual and the creativity of a worldwide community, a subject not often covered by academic books. Whether you were part of the scene or are just fascinated by different modes of expression, this book will transport you to another time and place.

Bitchfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine

Автор: Jervis Lisa, Zeisler Andi
Название: Bitchfest: Ten Years of Cultural Criticism from the Pages of Bitch Magazine
ISBN: 0374113432 ISBN-13(EAN): 9780374113438
Издательство: Holtzbrink(MPS)/MPS
Цена: 1655.00 р.
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Описание: In the wake of "Sassy "and as an alternative to the more staid reporting of "Ms."," Bitch "was launched in the mid-nineties as a Xerox-and-staple zine covering the landscape of popular culture from a feminist perspective. Both unabashed in its love for the guilty pleasures of consumer culture and deeply thoughtful about the way the pop landscape reflects and impacts women's lives, "Bitch "grew to be a popular, full-scale magazine with a readership that stretched worldwide. Today it stands as a touchstone of hip, young feminist thought, looking with both wit and irreverence at the way pop culture informs feminism--and vice versa--and encouraging readers to think critically about the messages lurking behind our favorite television shows, movies, music, books, blogs, and the like. "BITCHFest "offers an assortment of the most provocative essays, reporting, rants, and raves from the magazine's first ten years, along with new pieces written especially for the collection. Smart, nuanced, cranky, outrageous, and clear-eyed, the anthology covers everything from a 1996 celebration of pre-scandal Martha Stewart to a more recent critical look at the "gayby boom"; from a time line of black women on sitcoms to an analysis of fat suits as the new blackface; from an attempt to fashion a feminist vulgarity to a reclamation of female virginity. It's a recent history of feminist pop-culture critique and an arrow toward feminism's future.

Why we love disney

Автор: Stein, Andi
Название: Why we love disney
ISBN: 1433108984 ISBN-13(EAN): 9781433108983
Издательство: Peter Lang
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Цена: 20315.00 р.
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Описание: From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney`s universal appeal.


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