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Screenful of sugar?, Schommer, Jon C. Glinert, Lewis H.


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Цена: 25866.00р.
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Автор: Schommer, Jon C. Glinert, Lewis H.
Название:  Screenful of sugar?
ISBN: 9781433125096
Издательство: Peter Lang
Классификация:



ISBN-10: 1433125099
Обложка/Формат: Hardback
Страницы: 206
Вес: 0.41 кг.
Дата издания: 14.04.2014
Серия: Health communication
Язык: English
Издание: New ed
Размер: 232 x 155 x 2
Читательская аудитория: Professional & vocational
Ключевые слова: Speaking / pronunciation skills,Communication studies,Public health & preventive medicine,Pharmacy / dispensing, BUSINESS & ECONOMICS / Marketing / General,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Public Speaking,M
Подзаголовок: Prescription drug websites investigated
Рейтинг:
Поставляется из: Англии
Описание: With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?


Screenful of sugar?

Автор: Schommer, Jon C. Glinert, Lewis H.
Название: Screenful of sugar?
ISBN: 1433125080 ISBN-13(EAN): 9781433125089
Издательство: Peter Lang
Рейтинг:
Цена: 6514.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Modern hebrew: an essential grammar

Автор: Glinert, Lewis
Название: Modern hebrew: an essential grammar
ISBN: 1138816965 ISBN-13(EAN): 9781138816961
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

This new edition of Modern Hebrew: An Essential Grammar is an up-to-date and practical reference guide to the most important aspects of modern Hebrew as used by contemporary native speakers of the language.

It presents an accessible description of the language, focusing on the real patterns of use today. The Grammar aims to serve as a reference source for the learner and user of Hebrew irrespective of level, by setting out the complexities of the language in short, readable sections that are clear and free from jargon.

It is ideal either for independent study or for students in schools, colleges, universities and adult classes of all types.

Features of this new edition include:

- Much expanded coverage of a large part of the syntax and morphology

- Reformulation and clarification of many details

- Enrichment of the vocabulary to mirror the digital and Internet age.


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