Dimensions of racism in advertising 9781433115486

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Название: Dimensions of racism in advertising
ISBN: 9781433115486
Издательство: Peter Lang
Классификация:

Региональные исследования

Теория комуникаций

Социальная история и история культуры

Реклама и общество

Потребительство

ISBN-10: 1433115484
Обложка/Формат: Hardback
Страницы: 110
Вес: 0.27 кг.
Дата издания: 28.06.2015
Язык: English
Издание: New ed
Размер: 156 x 230 x 11
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies,Society & culture: general, ART / Business Aspects,BIOGRAPHY & AUTOBIOGRAPHY / General,LANGUAGE ARTS & DISCIPLINES / Communication Studies,SOCIAL SCIENCE / Ethnic Studies / General
Подзаголовок: From slavery to the twenty-first century
Рейтинг:
Поставляется из: Англии
Описание: Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Дополнительное описание: Contents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity – Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment –

Dimensions of racism in advertising,