Frontmatter. - Part I: Theoretical Foundations. .- Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements. - Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships.- Part II: Learning From Case Studies.- Chapter 3: The Libor Case And Focus On Barclays.- Chapter 4: The Case Study Of Goldman Sachs.- Chapter 5: The Case Study Of Lehman Brothers.- Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders Perceptions Into Business Planning And Strategies.- Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation.- Part III: From Experience To Knowledge.- Chapter 8: Managing Reputation: Reflections And Operational Suggestions.
Автор: Fitzsimmons Anthony, Atkins DerekНазвание: Rethinking Reputation Risk: Revealing the Behavioural Risks Behind Reputational DamageISBN: 0749477369 ISBN-13(EAN): 9780749477363 Издательство: НеизвестноРейтинг: Цена: 9378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.Описание: Get a new perspective on the true nature of reputational risk and damage to organizations, and understand why its root causes trace back to individual and collective human behaviour.
