Media business models 9781433131783

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Название: Media business models
ISBN: 9781433131783
Издательство: Peter Lang
Классификация:

Руководства по публичным выступлениям

Руководства оп овладению журналистскими стилями

Теория комуникаций

Социология и антропология

ISBN-10: 1433131781
Обложка/Формат: Paperback
Страницы: 269
Вес: 0.39 кг.
Дата издания: 05.06.2016
Язык: English
Издание: New ed
Размер: 152 x 281 x 19
Читательская аудитория: Professional & vocational
Ключевые слова: Public speaking guides,Journalistic style guides,Communication studies,Sociology & anthropology, ART / Business Aspects,LANGUAGE ARTS & DISCIPLINES / Communication Studies,LANGUAGE ARTS & DISCIPLINES / Journalism,SOCIAL SCIENCE / General
Подзаголовок: Breaking the traditional value chain
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Поставляется из: Англии
Описание: The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.
These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.
Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?
This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.
Дополнительное описание: Contents: Josep Mar?a Carbonell/Klaus Zilles/Joan Cuenca: Media Business Models: Breaking the Traditional Value Chain - U.S.and European Perspectives of the Changing Media Value Chain Paradigm in Social Networks and Blogs – Nika Bogdanowska/Ewa Bogdanowsk

Media business models,