Exploring Strategy Text and Cases, Johnson, Gerry Regner, Patrick Scholes, Kevan Angwin, Duncan Whittington, Richard

Автор: Whittington, Richard
Название: Exploring strategy, text and cases
ISBN: 1292282452 ISBN-13(EAN): 9781292282459
Издательство: Pearson Education
Цена: 14697.00 р.
Наличие на складе: Нет в наличии.
Описание: Understand basics and develop expertise to think and behave like a manager Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding.

Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League. New to this edition: The 12th Edition of Exploring Strategy has been comprehensively updated to help you: * Understand clearly the key concepts and tools of strategic management * Explore hot topics, including business models, corporate governance, innovation and entrepreneurship * Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business. Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School. Patrick Regner is Professor of Strategic Management at Stockholm School of Economics. Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. Pearson, the world's learning company.

Автор: Whittington, Richard Regner, Patrick Angwin, Duncan Johnson, Gerry Scholes, Kevan
Название: Exploring strategy, text & cases
ISBN: 1292428740 ISBN-13(EAN): 9781292428741
Издательство: Pearson Education
Цена: 16305.00 р.
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Автор: Gerry Johnson
Название: Exploring Strategy: Text & Cases 9th Edition - Paper
ISBN: 0273732021 ISBN-13(EAN): 9780273732020
Издательство: Pearson Education
Цена: 6061.00 р.
Наличие на складе: Невозможна поставка.
Описание:

"Exploring Strategy" offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, "Exploring Strategy" provides a proven high quality resource that you can't do without.

• Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
• Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
• Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
• Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
• Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
• Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.